Sportshows Television and Octagon CSI Win International Sailing Federation's ISAF Sailing World Championships TV Deal
October 17 2006 - 9:00AM
PR Newswire (US)
LONDON and NEW YORK, Oct. 17 /PRNewswire-FirstCall/ -- Sportshows
Television, the TV production arm of Narrowstep(TM) Inc. (OTC:NRWS)
(BULLETIN BOARD: NRWS) , the TV on the Internet company, and
Octagon CSI, owned by The Interpublic Group, jointly announced
today that they have won the contract to provide the television
production and distribution for the 2007 International Sailing
Federation's ISAF Sailing World Championships which will take place
in Cascais, Portugal. The two companies outbid more than nine
leading production and distribution companies from around the world
and will host and televise the event from June 28 through July 13,
2007. Narrowstep's client, Sail.tv, will be the broadband TV
platform for the competition. "Managing the television production
and distribution is a significant step for ISAF and part of our
long term strategy," said Luissa Smith, Director of Communications
for the International Sailing Federation. "The ISAF is very excited
to be partnering with two such renowned companies on our most
significant event. We were impressed with all the companies we met,
but this partnership was most able to demonstrate a distribution
strategy that was hard to beat, together with their great
understanding of sailing." Sportshows Television producer Sam Usher
said, "The event attracts the very best competitors in the world
and will make for exciting and eye-catching television against the
picturesque backdrop of Cascais. We are looking forward to the
challenge of becoming host broadcaster for this prestigious event."
"Outside of the Olympics this is the pinnacle of the sailing
calendar and we are delighted to have won the production and
distribution deal with our partner Sportshows Television," said
Paula Rigby, Octagon CSI's Head of International Production
Development. "This is a very exciting venture to be working on."
"Broadband TV channels are the future, and our sailing community
around the world will welcome the opportunity of seeing the action
live each day, as no other broadcast platform can offer so many
hours devoted to the event in its scheduling. This is precisely why
we launched the channel, and this deal underlines the unique global
proposition we have established for the sport," said Sail.tv
Managing Director Andy Steward. The 2007 ISAF Sailing World
Championships comprises all 11 Olympic sailing events, including
men's, women's and open events. Each event is a World Championship
in its own right, with all 11 contested under the umbrella of the
2007 ISAF Sailing World Championships. The event will provide the
first of two opportunities for sailors to qualify for the 2008
Olympic Games and in keeping with the stature of this event 75
percent of such qualification will be achieved in Cascais. About
Sportshows Television Sportshows Television, established in London
in 1994, is a wholly owned subsidiary of Narrowstep(TM) Inc., the
TV on the Internet company (OTC:NRWS) (BULLETIN BOARD: NRWS) , and
is a leading global provider of broadband television services.
Sportshows Television specializes in filming and producing
adventure sports, yachting and water sports for television, video
and the Web. The company has vast experience across a broad range
of sports and produces programming for all aspects of the media,
including live broadcasts, Web-casting, and post production of
programs for international distribution. About Narrowstep
Narrowstep(TM) Inc. (OTC:NRWS) (BULLETIN BOARD: NRWS) , the TV on
the Internet company, is a leading global provider of broadband
television services. Narrowstep's proprietary technologies and
customer-focused services enable TV channels to be delivered over
the Internet. More than 90 companies worldwide have chosen
Narrowstep because it offers the most television-like and true
community building broadband experience. The company's telvOS(TM)
(Television Operating System(TM)) and nBed(TM) technologies enables
the most comprehensive delivery of video to mobile, wireless,
Internet, broadband, VOIP and entirely new IP-delivered broadcast
services. For more information, please visit
http://www.narrowstep.com/ or call 212-404-1400. About Octagon CSI
Octagon CSI is part of The Interpublic Group, the world's largest
advertising and marketing communications group, employing over 800
people in 23 countries on all major continents. It offers worldwide
expertise across all eight major sports and event marketing
disciplines: consultancy, athlete representation, event management,
property representation and sales, TV rights sales and
distribution, TV production and archive, new media & licensing
and merchandising. Octagon CSI oversees the broadcast element and
is a leading producer and distributor of televised sports and
entertainment programming. Octagon CSI boasts an active Features
& Entertainment division, as well as producing global
programming for The English FA, including live transmitted FA Cup
matches and England internationals to TV broadcasters, mobile and
Internet customers. The company also produces and distributes live
matches for the Coca-Cola Football League, the Carling Cup and the
England and Wales Cricket Board (ECB). DATASOURCE: Narrowstep Inc.
CONTACT: Gary Double, +01483 750662, or +07768 825114, , for
Octagon CSI; or Cynthia Cooper of Narrowstep Inc., +1-212-404-1860,
Web site: http://www.narrowstep.com/
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