BELLEVUE, Wash., March 26, 2015 /PRNewswire/ -- HTC America
Inc., a leader in mobile innovation, will begin selling its highly
anticipated new flagship device, the HTC One® M9 that
comes with the industry-leading UH OH™ Protection, online in the
U.S. at 12:01 a.m. ET on Friday, March 27 and in-store on April 10 at major carriers and retailers.
Widely considered smartphone of the year for the past two years,
the third generation of the HTC One ups the ante in the smartphone
category with the most personal, intuitive and powerful smartphone
from HTC yet while continuing the design heritage for which the HTC
One is known.
"The craftsmanship of our new HTC One M9 resembles that of a
fine watch. We've retained our iconic design but made it even
better while not compromising on what is important to our
customers," said Jason Mackenzie,
president of HTC America.
The HTC One M9 boasts the iconic all-metal unibody design with a
new scratch resistant, dual finish that is as distinctive as it is
durable. The HTC One M9 is launching in the U.S. in two stunning
color options - gunmetal gray and jewelry-like, dual-tone silver
with subtle gold mirror polished sides. Its beauty is only matched
by its performance. The HTC One M9 is running on the latest
Android™ 5.0.2 Lollipop release with the most advanced
Qualcomm® Snapdragon™ 810 octa-core
processor.
"According to Kantar*, HTC One owners listen to music more than
the average smartphone user and so we didn't compromise on what is
important for our consumers," said Mackenzie. "We kept the microSD
slot and increased capacity to 2TB because you want your content
with you, we made our HTC BoomSound™ experience even better by
adding Dolby Audio™ to give you a surround sound experience, and
while others are reducing battery size, we increased it so you can
enjoy your music and movies even longer."
The HTC One M9 delivers an unparalleled personalized smartphone
experience with the new HTC Sense® 7.
HTC Themes offers a unique customizable home screen
either by selecting from the theme collection or by creating a
custom theme from a favorite photo. Sense Home is a new,
intelligent widget that automatically curates apps based on your
usage and location. It is contextually aware of location, time of
day and what apps are preferred at home, work or on the go and will
intelligently recommend apps and nearby restaurants with ratings
from friends and followers.
The HTC One M9 cameras are designed to capture every moment with
amazing quality. A 20 megapixel rear-facing camera delivers crisp,
detailed shots and has a sapphire lens cover to protect it from
scratches. The front-facing UltraPixel™ camera captures more
light than most 13 megapixel cameras ensuring sharper, more natural
and balanced self-portraits in any lighting conditions. A host of
new editing effects have been added to HTC EYE™
Experience software include Double Exposure, Shapes, Prismatic,
Elements and Bokeh.
The HTC One M9 comes with HTC BoomSound, the
iconic dual front-facing speakers, now featuring 5.1 channel Dolby
Audio Surround*. HTC BoomSound with Dolby Audio has two modes,
theatre mode and music mode. Theatre mode uses HRTF and Crosstalk
Cancellation technology to create an extraordinary, cinema-style
surround sound effect while watching movies. Whether
listening via HTC BoomSound speakers or headphones, users will be
blown away by 24-bit high-definition sound. As a hub for home
entertainment, HTC Connect® makes it easy to
create a multimedia experience beyond your phone. A three-finger
swipe on the screen connects the phone to compatible TVs or
external speakers. The integration of HTC Connect with Qualcomm®
AllPlay™ smart media platform and Blackfire Research™ wireless
media technology enables high-quality content to be streamed from
the HTC One M9 to multiple home entertainment devices around the
house.
"We are not only delivering the best-looking, best-performing
smartphone on the market, we are ensuring it stays that way with
UH OH™ Protection," said
Mackenzie. "We are the only smartphone company that has your back
if something unfortunate happens or if you need to change
carriers."
Purchase of an HTC One M9 includes UH OH Protection. A
first-of-its-kind, UH OH Protection provides a one-time free
replacement within the first 12 months of purchase for cracked
screens, water damage or a different carrier variant for customers
wanting or needing to switch networks. If the UH OH
Protection isn't used within 12 months, HTC will give $100 in credit towards a future purchase of an
HTC One.*
The HTC One M9 with UH OH Protection will be available at
AT&T, Sprint, T-Mobile and Verizon. It will also be available
from Amazon, Best Buy, Best Buy Mobile specialty stores, Costco
Wholesale and Target. Exact specs, colors, availability and pricing
of the individual carrier versions will be shared by the carriers
and retailers. An unlocked version will be available on www.htc.com
for $649, starting tonight
(March 27th) at
12:01 AM ET, and for the first time a
12-month interest-free financing option. In addition to the
Unlocked version, HTC.com will also offer carrier versions with the
same payment option.
The HTC One M9 will be available with a range of unique
accessories including a second-generation HTC Dot ViewTM
case, which adds new color options with a transparent back. It also
has cool new interactive features such as a customizable scrolling
message, games and animated, holiday or make-your-own themes.
Adventure seekers can pair the HTC One M9 with the IP68
water-resistant HTC Active Pro case.
About HTC
HTC Corporation aims to bring brilliance to life. As a global
innovator in smart mobile devices and technology, HTC has produced
award-winning products and industry firsts since its inception in
1997, including the critically acclaimed HTC One and Desire lines
of smartphones. The pursuit of brilliance is at the heart of
everything we do, inspiring best-in-class design and game-changing
mobile experiences for consumers around the world. HTC is listed on
the Taiwan Stock Exchange (TWSE: 2498). www.htc.com
*Kantar Worldpanel ComTech Usage Study conducted in 4Q 2014
** Manufactured under license from Dolby Laboratories. **UH OH
Protection valid in the U.S./D.C. only. Proof of purchase required.
Credit must be applied for and redeemed between 12 and 24 months
after purchase. Carrier switch option limited to available devices
for supported carriers/networks. Customer is responsible for
carrier costs associated with carrier switch, including termination
fees. See htc.com/us/uh-oh-protection for details.
Editor's Note: HTC One M9 and UH OH Protection
B-roll is available at
http://www.htc.com/us/go/htc-one-m9-press-kit/
Contact:
Eileen Tanner
Golin for HTC
213-304-9350
ETanner@golin.com
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SOURCE HTC Corporation