BELLEVUE, Wash., March 18, 2015 /PRNewswire/ -- Because bad
things happen to good smartphones, HTC America Inc. unveils
UH OHTM Protection, a new
industry-leading initiative that protects U.S. customers who
purchase the new HTC One M9 against life's uh-oh moments. UH
OH Protection includes one free replacement within the first 12
months for a cracked screen, water damage or if you decide to
switch carriers.
HTC UH OH Protection provides consumers who damage their new HTC
One M9 with an untimely fall onto the pavement or into a toilet
with a free phone replacement within 12 months of purchase.
Consumers who don't take advantage of UH OH Protection within the
first 12 months will receive $100
towards the purchase of a future HTC One.
"With the HTC One M9, we didn't stop with creating an
award-winning smartphone and amazing user experiences. We created
an innovative new program that ensures the best phone on the market
stays that way," said Jason
Mackenzie, president of HTC Americas. "We want our customers
to have the confidence to use their new HTC One and the peace of
mind that HTC has your back if something unfortunate happens to
it."
Based on a Google Insights Survey conducted in March 2015 with individuals that had damaged
their smartphone:
- 69% of respondents said they have damaged their phone in the
past 12 months, and
- 47% of those that have repaired their phone spent $100 or more, while
- 25% are currently using a damaged phone
"While other smartphone companies look at uh-oh moments as a way
to profit off of you, we are focused on adding value to owning an
HTC One. If you don't need UH OH Protection, we are going to give
you $100 off your next HTC One," said
Mackenzie. "If something does happen, we're going to take care of
you – quickly."
How UH OH Protection Works
UH OH Protection is
automatically provided with HTC One M9, which will be going on sale
soon. With a call to HTC Care at 1 (866) 449-8358, an HTC Care team
member will arrange to overnight a replacement phone. It is a
simple and hassle-free process.
For more information, visit www.htc.com/us/uh-oh-protection.
About HTC
HTC Corporation aims to bring brilliance to
life. As a global innovator in smart mobile devices and technology,
HTC has produced award-winning products and industry firsts since
its inception in 1997, including the critically acclaimed HTC One
and Desire lines of smartphones. The pursuit of brilliance is at
the heart of everything we do, inspiring best-in-class design and
game-changing mobile experiences for consumers around the world.
HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).
www.htc.com
Editor's Notes
Jason Mackenzie, President of HTC Americas, will
be hosting a live Q&A with consumers to share details about the
UH OH Protection program on Wednesday, March
18 at 9 a.m. PT. Consumers can
submit questions via Twitter to @HTCUSA. The event will be live
streamed at www.htc.com/us/uh-oh and then archived on
YouTube at HTCAmerica.
www.htc.com/us/uh-oh-protection goes live at
8 a.m. ET on March 18, 2015
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SOURCE HTC