BELLEVUE, Wash., Jan. 26, 2015 /PRNewswire/ -- HTC, a global
leader in mobile innovation and design, today announced their
entrance into the eSports arena in North
America and Europe with
sponsorships of three elite eSport teams: Cloud 9, Team Liquid and
Team Solomid (TSM).
The sponsorships kicked off this weekend with Cloud 9 and Team
Liquid playing in the first Counter Strike: Global Offensive
tournament at the X Games Aspen, and all three teams participating
in the season start of the North America League of Legends
Championship Series (LCS).
"eSports has seen significant growth in the past few years and
we see synergy between people who are passionate about this sport
and our own customer base. It was an easy decision for us to
sponsor these talented teams and individuals," said Cher Wang, chairman, HTC.
Cloud 9, Team Liquid and TSM are some of the most storied and
successful eSports teams in the world. Cloud 9 is one of the most
successful North America-based
gaming organizations with nearly 150,000 Twitter followers, TSM
attracts six million unique Twitch viewers per month, and Team
Liquid's YouTube channel has been viewed 25 million times.
With eSports rapidly growing in popularity around the globe,
achieving viewership levels on par with many traditional sports,
these elite team sponsorships present a tremendous opportunity for
HTC to connect with the gaming community and customers. HTC is
proud to partner with these teams that embody the essence of the
HTC brand in their pursuit of brilliance.
For more information on HTC and the teams, follow HTC, Cloud 9,
Team Liquid and Team Solomid on Twitter.
About HTC
HTC Corporation aims to bring brilliance to
life. As a global innovator in smart mobile devices and technology,
HTC has produced award-winning products and industry firsts since
its inception in 1997, including the critically acclaimed HTC One
and HTC Desire lines of smartphones. The pursuit of brilliance is
at the heart of everything we do, inspiring best-in-class design
and game-changing mobile experiences for consumers around the
world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).
www.htc.com
© 2015 HTC Corporation. All rights reserved.
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SOURCE HTC Corporation