EQ Labs Smart Energy Drink Complements the Energy Drink Industry
September 28 2009 - 4:05PM
PR Newswire (US)
LAS VEGAS, Sept. 28 /PRNewswire-FirstCall/ -- When deciding to make
Las Vegas, Nevada its headquarters, EQ Labs, Inc. (Pink Sheets:
EQLB) didn't consider other energy drink manufacturers to
constitute a threat, nor did the Company consider itself a threat
to the multitude of companies already in existence. Instead, the
Company's opinion was that its EQ Smart Energy Drink effervescent
tablets would complement the energy drink industry. Consumers would
have a new, safe, and healthy energy supplement compared to
competing energy drinks, which are loaded with caffeine, calories,
carbohydrates, and all very similar in taste. Given the abundance
of energy drink manufacturers in the Las Vegas Valley, the Company
embraced the belief, "If we can succeed here, we can succeed
anywhere." The Company recognized the significance of entering into
agreements with national distributors and retail chains as a means
of selling into these large volume consumer markets, but believed
it unwise to overlook opportunities in its own backyard and started
working closely with smaller local distributors and retail
establishments. "This strategy, while simplistic, is paying off
tremendously," stated Mike Villa, the Company's Sales Manager.
"Yes, we've been fortunate enough to enter into agreements with
large, national distributors like McLane Distributors Co., who
service thousands of 7 - Eleven (corporate-owned convenience
stores), but our goal to place our product in the hundreds of 7 -
Eleven franchise stores in the Las Vegas area has also been
realized. It entailed calling on local merchants and demonstrating
the added value of stocking our products -- selling them on the
fact that EQ Smart Energy Drink tablets will complement and
increase their energy drink sales." "In essence, they could receive
a substantial mark-up margin by offering an energy drink product
for less than $1.00 per unit," he added. "As a result of securing
sales agreements with local distributors like FoodPro and
increasing the number of accounts with retail outlets throughout
the region, we were able to hire and train additional sales staff
to systematically introduce the product throughout the region,"
Villa went on to state. "This is good news," stated Bob Fain, the
COO of EQ Labs, Inc. "It demonstrates the commercial success of our
product on a local basis, which has opened doors to other domestic
markets. When we embarked on this strategy, our belief was that it
didn't make sense to overlook the multitude of smaller distribution
opportunities right here in our backyard, while chasing after
larger companies outside of our own geographic region. We believe
our successes complemented the energy drink industry by providing
viable alternatives for local consumers. Given the millions of
visitors to Las Vegas, our strong presence here also serves as a
gateway to additional accounts on a national and international
basis, and we look forward to embracing them," Fain continued.
"We're now seeing inquiries from other significant domestic
distributors, and plan on formally announcing the consummation of
contracts with two of the nation's leading retail chains in the
very near future." About EQ Labs, Inc.: EQ Smart Energy DrinkĀ® is
an effervescent tablet that provides instant energy in any
beverage. Consisting of a blend of essential vitamins, Gingko
Biloba, and less caffeine than a cup of coffee, EQ keeps you going
any time -- day or night. One tablet of EQ Smart Energy DrinkĀ® is
the equivalent of one can of any competing energy drink on the
market, yet it's more economically efficient and convenient for
consumer to use than most energy drink products in the marketplace.
The product does not have to be kept cold to enjoy nor does it
require a lot of space. EQ is all about natural energy and living
the modern lifestyle. The Company presently distributes its
products through national distributors, such as McLane
Distributors, which distributes to the national convenience store
chain, 7 - Eleven, and numerous other regional distributors, and
has been approved for consumer consumption by the Ministries of
Health in Latin American countries such as Mexico and Brazil. For
more information about EQ Labs, visit http://www.drinkeq.com/. Safe
Harbor Statement: Certain statements in this press release
constitute "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements of the company to be materially
different from any future results, performances or achievements
expressed or implied by such forward-looking statements. The
forward-looking statements are subject to risks and uncertainties
including, without limitation, changes in levels of competition,
possible loss of customers, and the company's ability to attract
and retain key personnel. Contact: Maurice "Mo" Owens, CEO EQ Labs,
Inc. TEL: 702-445-7762 ; or Bob Fain, COO
http://www.drinkeq.com/http://www.myspace.com/eq4u DATASOURCE: EQ
Labs, Inc. CONTACT: Maurice "Mo" Owens, CEO, +1-702-445-7762, ; or
Bob Fain, COO, , both of EQ Labs, Inc. Web Site:
http://www.drinkeq.com/
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