ARTISTdirect Signs With Traffic Marketplace For Exclusive Ad Representation
March 11 2009 - 2:24PM
Business Wire
Traffic Marketplace, the leading independent online advertising
network, announced today a new strategic distribution agreement
with ARTISTdirect Internet Group, Inc. (�ADIG�), making Traffic
Marketplace the exclusive advertising and sponsorship sales agency
for ARTISTdirect.com and the ARTISTdirect Internet Group
Network.
With one of the web�s deepest and broadest catalogues of
content, covering every genre of music and film, ARTISTdirect has
established itself among the top online destinations for 24/7
in-depth coverage of entertainment. ARTISTdirect features one of
the largest selections of free music content that ranges from over
10,000 music videos and 7 million albums, tracks and samples to
millions of artist pages, as well as news that includes
behind-the-scenes interviews, reviews and exclusive artist content
with everyone from 50 Cent to Bruce Springsteen.
As the 5th largest Entertainment - Music network property on the
Internet according to comScore, the ARTISTdirect Network attracts
more than 12 million unique visitors per month. ARTISTdirect�s user
demographic is characterized as young, net-savvy and extremely
mobile -- a highly desirable segment among national
advertisers.
�The addition of ARTISTdirect further enhances our rich audience
profiles and increases our network�s reach, notably among the teen
demographic,� said Jim Waltz, President, Traffic Marketplace.
�Beyond the additional reach, our advertisers will gain exclusive
access to a dynamic network of popular sites and an extensive
variety of advertising packages. This new partnership with
ARTISTdirect continues our commitment to invest in products,
services and relationships that give our advertisers visibility and
innovation that no other ad network can offer.�
The ARTISTdirect Network inventory is now exclusively available
to Traffic Marketplace advertisers. In addition to display banners,
Traffic Marketplace and ARTISTdirect will offer customized
advertising solutions including sponsorships, audio ads, video or
audio player pre-roll, custom skinning, and wallpaper
opportunities.
�Advertisers are always looking for new and innovative ways to
tap into the young adult target,� said Dimitri Villard, CEO,
ARTISTdirect, Inc. �In addition to getting more visibility with
some of the biggest advertisers in the world, Traffic Marketplace
provides us with the market know-how and expertise to integrate
advertiser messages into our content in a holistic and compelling
way that engages consumers.�
According to comScore Media Metrix, Traffic Marketplace reached
147 million unique users, or 77 percent of the U.S. Internet
audience, in January 2009.
About ARTISTdirect Internet Group, Inc.:
Headquartered in Santa Monica, CA, ARTISTdirect Internet Group
controls some of the Internet�s leading consumer music and
entertainment information properties. Its flagship website
www.ARTISTdirect.com is the premier destination for all things
related to music and film and their artists. Through its rich,
multimedia repository of contextually relevant information and
entertainment, the company creates deep connections between artists
and fans that deliver benefits to both the entertainment consumer
and the entertainment industry. ARTISTdirect.com receives over 3
million unique visitors per month while the ARTISTdirect Network, a
family of related Web sites, draws more than 12.4 million monthly
unique visitors. Featuring the latest hit videos, streams, free
downloads, breaking news, in-depth interviews with musicians,
actors, filmmakers and film score composers, a huge data base
filled with biographies and discographies plus hard-to-find
information, as well as CDs, concert and movie tickets for
purchase, ARTISTdirect.com is the ultimate resource for anyone with
an appetite for finding new and interesting content about their
favorite artists and their music and films. ADIG�s other properties
include the legendary Ultimate Band List, www.UBL.com, one of the
web�s first music properties.
About ARTISTdirect, Inc.:
ARTISTdirect, Inc. (OTCBB:ARTD) is a publicly-held holding
company with two operating subsidiaries: ARTISTdirect Internet
Group, Inc., which operates one of the largest destination sites on
the Internet for music and motion picture news, information and
streaming music. ADIG also operates an ad network that is currently
ranked 5 in comScore�s ranking of music sites. MediaDefender, Inc.
provides intellectual property protection and business information
services to major motion picture studios, record labels, television
networks, gaming companies and software publishers and Internet
marketing services to advertising agencies and other clients.
About Traffic Marketplace:
As the premiere B2A� (Business-to-Audience) online ad network,
Traffic Marketplace delivers relevance in online advertising by
connecting advertisers with their target audience. Reaching more
than 147MM unique users monthly, Traffic Marketplace generates in
excess of 30 billion advertising impressions each month, delivering
more than 20 million leads and customers a year through its
targeted display advertising, lead generation, co-registration,
email and custom hosted solutions. www.trafficmarketplace.com
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