AdSouth Partners, Inc. (OTCBB:ASPR), is pleased to announce the launch of the Stacker 2 XPLC national media campaign in conjunction with Stacker 2. AdSouth recently completed both a 120 second and 60 second spot highlighting XPLC, as well as a brief history of the company behind the Stacker 2 products. AdSouth launched the National campaign July 23 with extensive TV media purchases in excess of one million dollars focusing on targeted broadcast mediums that will assist in the execution of the overall campaign strategy. The Stacker 2 XPLC product is currently being sold in over 100,000 retail outlets across the United States. AdSouth has purchased commercials on behalf of Stacker 2 on over 120 television stations across the country and the campaign is currently building momentum with the increased frequency. John Cammarano, AdSouth's CEO, stated, "We are proud to kick off our relationship with Stacker 2 in conjunction with the launch of their newest product development, Stacker 2 XPLC. The Company has spent a great deal of time and research in developing this cutting edge product and felt that partnering with AdSouth would greatly enhance their overall market awareness and retail penetration. The overwhelming success of the previous line of Stacker 2 products, coupled with the expertise of AdSouth's direct response advertising, should create tremendous excitement in the marketplace. Stacker 2 has committed themselves to this campaign via AdSouth direct guidance in order to re-position the company as an industry leader of nutritional supplements once again. Our entire advertising team has worked diligently over the past two months to create a solid media campaign for Stacker 2 and we feel confident the first media launch will set the stage for success of the new XPLC product in visibility and sales. We found it very important to design and execute an advertising campaign that was built on a rudimentary DR platform in order to measure performance as well as educate the consumer while driving retail sales. We have worked closely with the sales and marketing staff for Stacker and constructed a very extensive bonus and rebate program all tied to the back end of the campaign." Mr. Cammarano further commented, "Stacker 2 recently announced their planned withdrawal from racing sponsorships and wrestling endorsements, which were the Company's primary marketing efforts in the past, so that the Company could increase the level of impressions via a more dynamic marketing strategy. Stacker 2 felt the new strategic initiative developed by AdSouth enables the Company to increase the overall advertising budget for direct marketing campaigns, while targeting the consumer through direct response advertising. The new focus provides greater depth of exposure with higher overall measurable ROI of marketing dollars spent. We are ecstatic they have chosen AdSouth to deliver the message while assisting with the overall strategy." Mr Cammarano concluded, "Another note, as mentioned in a previous release, we have launched the Bi-Monthly Corporate Sales update on the AdSouth website in order to update the progress of current products and their market release status. To review our current product activities please visit the following link http://www.adsouthpartners.com/corp_sales.asp." About AdSouth Partners, Inc. AdSouth Partners is a vertically integrated direct response marketing company that generates revenues both from the sale of its products to mass marketing and other retail outlets and from the placement and production of advertising and related services. AdSouth Partners, through its product division DermaFresh, has previously announced shipments to several of the largest retailers in the country. A complete list is available on our website at http://www.adsouthinc.com and a preview of the products offered is available at http://www.dermafresh.com. Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. A number of factors may prevent the prompt implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are qualified by other risks relating to our business, including, but not limited to, those set forth in the Company's under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our filings with the SEC, including our Form 10-KSB and 10-QSB filings, its registration statements and other filings with the SEC (available at www.sec.gov). The Company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise. Information on the Company's or any other website is not part of this release.
Adsouth Partners (PK) (USOTC:ASPR)
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