India CTV Penetration Tripled in Last 18
Months and is Expected to Reach 60 Million Homes in 2025 With
Global Ad Revenue Reaching $25.9
Billion
Bollywood Hungama is India's Premiere Bollywood & Music
Entertainment Site with Over 70M
Users
LOS
ANGELES, MUMBAI and
TORONTO, Oct. 11,
2023 /CNW/ - QYOU Media Inc., (TSXV:QYOU)
(OTCQB:QYOUF) a company operating in India and the United
States producing and distributing content created by social
media stars and digital content creators, has announced an
agreement with Bollywood Hungama to launch Bollywood Hungama
- Powered By The Q, a new Connected TV (CTV) channel
in Q4 2023. The new channel will leverage the combined power
of both companies in the world of social media with the long
standing status of Bollywood Hungama as India's premiere web based and social media
destination featuring all news and gossip surrounding the world of
Bollywood and the India
entertainment business.
Bollywood Hungama - Powered By The Q will be
exclusively available on the Q Play+ app along with leading
Connected TV platforms including Samsung TV Plus, Amazon Fire TV,
Xiaomi, TCL, One Plus and other Connected TV (CTV) brands. The
addition of this new channel strengthens the network's growing list
of channels in the emerging FAST (Free Ad Supported TV) channel
ecosystem, marking a significant milestone for QYOU Media India, as
it bolsters its commitment to delivering top-quality, entertaining
content to its diverse and ever-growing audience base.
Bollywood Hungama is the second major QYOU
partnership in 2023 for CTV channels following the recently
announced partnership and launch of Sadhguru TV, with
global spiritual master Sadhguru.
The driving momentum for these partnerships is the explosive
growth of the global CTV (Smart TV) industry which has also begun
to expand its impact in India in
recent years. The India CTV (Smart TV) market has tripled in size
in the last 18 months with homes using CTV expected to grow to 60
million by 2025. While still relatively nascent in India in terms of television ad spend, the CTV
industry globally is now responsible for generating $25.9 billion in ad revenue in 2023 according to
Group M's midyear forecast. With the introduction across CTV
platforms of AI-driven recommendation engines, Automatic Content
Recognition (ACR) and overall data- fueled TV performance, the CTV
industry is expected to dominate television viewership and ad
revenue growth going forward. In the last year over 90% of
all televisions sold in the country of India were Smart TV's.
Curt Marvis, CEO and Co-Founder,
QYOU Media, commented "We continue to build key channel
partnerships that are establishing a dominant portfolio of Smart TV
channels under the Q brand. As penetration and user
engagement grows, advertisers in India will increasingly rely on CTV as a
primary platform to reach consumers. We have seen this happen
in other territories around the world as witnessed by the massive
rise in ad revenue in CTV. India is steadily joining the party and we
plan on having a significant seat at the table as audiences,
advertisers and revenues grow. "
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q and on connected TV, via channels Q
Kahaniyan, Q GameX, Q Comedistaan & Sadhguru TV, we curate,
produce and distribute premium content across television networks,
VOD and OTT platforms, mobile phones, smart TV's and app-based
platforms. In addition, QYOU has numerous additional content
destinations, apps and gaming platforms engaging over 125 million
Indian households weekly. Our influencer marketing company,
Chtrbox, has been a pioneer in India's creator economy, leveraging data to
connect brands to the right social media influencers.
QGamesMela is a recently launched casual gaming business
leveraging access to the large audience enjoyed by Q India
products. In the United States,
we power major film studios, game publishers and brands to
create content and market via creators and influencers. Founded and
created by industry veterans from Lionsgate, MTV, Disney and Sony,
QYOU Media's millennial and Gen Z-focused content reaches more than
one billion consumers around the world every month.
Experience our work at www.qyoumedia.com
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accuracy of this release.
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SOURCE QYOU Media Inc.