eValue(TM) Social Media ROI Suite Now Benchmarking Over 10,000 Global Brands
May 15 2012 - 11:00AM
PR Newswire (Canada)
MONTREAL and PARIS, May 15, 2012 /CNW Telbec/ - PARTA Dialogue Inc.
, experts in Social Media and Social Learning for businesses,
announce completion of an important benchmarking milestone and the
upcoming public launch of its eValue™ Social Media ROI Suite. At
the time of writing, the eValue™ Efficiency Calculator is now
computing the performance metrics of over 10,000 corporate social
media accounts including those of Fortune 500 and Financial Post
500 companies. The eValue™ Social Media ROI Suite is a set of
software as a service tools designed to calculate the performance
of corporate social media campaigns by comparing natural (earned)
engagement behavior of online communities against the paid
promotion and management efforts deployed by companies to build
these followings. The Suite's Efficiency Calculator analyzes
publicly-available data from the Facebook, Twitter and Youtube
accounts of global brands and ranks all resulting performance
figures on a percentile scale. On May 24th 2012, Parta Dialogue is
inviting leading Canadian Brand Managers and Digital Marketing
Experts to the public launch of the eValue™ Social Media ROI Suite,
which will be held at the Design Exchange in Toronto with special
guest speaker Frank Falcone of the University of Toronto Rotman
School of Management. More information about the e-Value Efficiency
Calculator: www.socialmediaefficiency.com Individuals wishing to
attend the eValue™ Launch Event in Toronto are asked to RSVP to
Alex Thomas - athomas@apexpr.com About Parta PARTA offers Social
Media and Social Learning solutions to its clients from offices in
Montreal, Paris and Mexico. Many visionary businesses already
employ PARTA's solutions for internal and external online
engagement. Among these are Renault, Orange, Michelin,
Hydro-Québec, Iusacell (Mexico), Nestlé Waters and Crédit Agricole.
For more information, please visit www.partadialogue.com. PARTA is
listed on the TSX Venture Exchange under the symbol PAD. PARTA has
a subsidiary that specializes in E-Learning and Social Learning,
Edu-Performance Canada Inc (www.eduperformance.com). "Neither TSX
Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release."
PARTA DIALOGUE INC. CONTACT: Tom Liacas, VP Social
MediaParta Dialogue Inc.+1 (514)
771-5120tom.liacas@partadialogue.comPaul Allard, President &
CEOParta Dialogue Inc.+1 (514)
831-4245paul.allard@partadialogue.com
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