MMC Multiplied Media Corporation

Multiplied Media Corporation (the "Company" or "Multiplied") (TSX VENTURE: MMC), a leading provider of mobile local search services, and UK-based local business search company Thomson Local are pleased to announce the launch of Thomson Local content in the Poynt application in the United Kingdom.

Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, people, restaurants and movie theaters at the moment they want to buy or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call the business or view their website.

Thomson Local is a UK-based local business search company. With over 1.8 million businesses listed, Thomson Local has the most comprehensive database of its kind in the UK. In addition, content is delivered to users of the Poynt mobile application when the user queries for local business or restaurant information.

"We are pleased to be offering Thomson Local data to our Poynt users in the United Kingdom," said Andrew Osis, CEO, Multiplied Media. "The addition of their listings strengthens both our business and restaurant searches, providing even more relevant information to people on the go."

"Mobile users want quick, easy and accurate search results when they are looking for a local business whilst on the move, and the Poynt application makes searching our content a simple and satisfying experience," said Richard Avery, Head of Digital and Development, Thomson Local. "Utilising mobile is just one way we are helping our customers extend their reach to be seen when local consumers are looking for them."

Poynt is a free application available to Android, iPhone and BlackBerry users in the United Kingdom, Canada and the United States from m.poynt.com. It can also be downloaded directly from Android Market, the iTunes App Store and on BlackBerry® App World. Poynt is also available to BlackBerry smartphone users in Italy, France, Spain and Germany.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones, iPhone and iPod Touch as well as Android devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering enables feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

About Thomson Local

Thomson Local (www.thomsonlocal.com) has been operating for over 25 years and has established itself as the leading local search company in the UK. Today, business listings are available both in print and online following the launch of ThomsonLocal.com in 2003.

ThomsonLocal.com is powered by the most comprehensive database of its kind in the UK with over 1.8 million businesses listed and additional content provided. With a variety of online advertising options, as well as being a Google AdWords Qualified company, Thomson Local's tailor-made packages help promote businesses to an online audience that makes over 275 million searches a month across its partner network, which includes Bing, Pipex and Streetmap.

174 editions of the Thomson Local are produced and delivered free of charge to over 22 million homes and businesses throughout the UK. Following the partnership formed in 2006, Thomson Local is the only classified directory that rewards people with Nectar points for calling businesses listed in either its online or printed directory.

With its head office in Farnborough, Hampshire, Thomson Local is an Investors in People Champion, with 10 regional sales offices throughout the UK.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: FortyThree PR, Inc for Multiplied Media Corporation Evie Smith 831-401-3175 poynt(at)43pr.com Thomson Local Mark Cox Corporate Communications Manager 01252 390506 or Mobile: 07768 578270 mark.cox@thomsonlocal.com www.thomsonlocal.com