Lift & Co. (the "Company") (TSXV: LIFT) (OTCQB: LFCOF) has
opened entries for the sixth annual Canadian Cannabis Awards (the
“CCAs”), a celebration of the top people, products and companies in
cannabis. Submissions for all categories are open now at
CanadianCannabisAwards.com. The winners will be unveiled at the
CCAs black-tie gala on Friday, November 8, 2019 at the Fairmont
Royal York.
“This is a transformative year for the industry’s leading
awards. This year’s winners will be the ones to watch as brands
slowly emerge after one full year of legalization,” said Matei
Olaru, CEO, Lift & Co. “CCA recipients represent excellence in
our industry according to their customers and their peers, which is
an invaluable point of differentiation as the sector matures and
becomes increasingly competitive. We look forward to celebrating on
the heels of legalization 1.0 and heading into legalization
2.0.”
The CCAs cover 32 categories that reflect the evolving cannabis
industry in Canada and recognize the voice of the recreational
consumer after one full year of legalization.
Consumer's Choice: Top cannabis products—dried
flower, oil, capsules, sprays and pre-rolls—will be determined by
consumer reviews and purchase receipts submitted on Lift.co between
August 23 and October 25, 2019. Consumers indicate their top
choice(s) by submitting a review and/or a receipt to the Lift.co
platform. Reviews and receipts are used to validate voters as
consumers of the products they choose. Winning products will be
based on an algorithm that uses the number of reviews and receipts
submitted for products as well as how well the product ranked in
those reviews.
Judged Categories: The winners in categories
for accessories, organizations and people, retail, and cultivation
are determined by judging panels comprised of industry and
subject-matter experts. Nominations in these categories are
collected via submission to CanadianCannabisAwards.com between
August 23 and September 20, 2019, and then are deliberated by the
judging panels between September 30 to October 25, 2019. New this
year is a judging panel comprised of the country’s budtenders who
will determine the winners of the accessories category.
“After six years, the CCAs have become the gold-standard for
excellence in our industry,” added Olaru. “As the industry evolves,
we’re innovating with the Lift.co platform to give consumers a
powerful voice to vote for products they’ve tried and loved, and
elevate the fairness and objectivity across this year’s
voting.”
Notable new categories for 2019 include awards for Top Retail
Location, Top Budtender and Top Budtender Reviewer at Lift.co,
recognizing those who are the face of the industry and a key
customer resource. According to a new cannabis consumer insights
white paper released by Lift & Co. and EY Canada, 70% of
consumers said they did not know what they were going to buy before
going into a store.
For information about media passes and interview availabilities,
including the gala red carpet, please contact Nikki Laoutaris,
Communications Manager at nlaoutaris@lift.co.
KEY DATES:
September 20, 2019 (11:59 p.m. ET): Submissions close (excluding
cannabis product categories) October 25, 2019 (11:59 p.m. ET):
Product submissions and voting closesNovember 8, 2019: Awards Gala
and Winners Announced
The judging panel period is September 30 to October 25,
2019.
HOW TO SUBMIT AND VOTE:
Submissions for all categories:Go to
CanadianCannabisAwards.com to complete an entry submission for
accessories, organizations and people, retail and cultivation. The
top five entries with the greatest number of submissions per
category will advance to the judging round. Submissions are
open until September 20.
For cannabis products: From
CanadianCannabisAwards.com, entries can be submitted by consumers
writing a cannabis review and/or by uploading a receipt to Lift.co.
Each receipt and review will be part of the calculation in
determining the top products for 2019. Entries are open
until October 25.
CANADIAN CANNABIS AWARDS 2019
CATEGORIES
Cannabis Products:
Flower:Top Indica FlowerTop Sativa FlowerTop Hybrid Flower
Oil:Top High CBD Bottled Oil (min 15 mg/mL CBD)Top High
THC Bottled Oil (min 20 mg/mL THC)Top Balanced Oil (less than 2:1
ratio or 1:2)Top Cannabis Spray *NEW*Top Cannabis Capsules (soft
gels, liquid gels) *NEW*
Pre-Roll *NEW*Top Sativa Dominant Pre-rollTop Indica Dominant
Pre-rollTop Hybrid Pre-roll
Accessories:
Top VaporizerTop Rolling Papers & ConesTop Pipe/BongTop Home
Growing Box
Organizations and People:
Entrepreneur of the Year *NEW*This award recognizes the
endeavours of exceptional people who create the products and
services that keep our industry moving forward. The winner embodies
the spirit of cannabis entrepreneurship: tenacity, creativity and
leadership.
Startup of the YearThis company exemplifies the qualities that
define promising startups: plucky, innovative and creative. Its
top-notch team identifies and solves industry problems and
contributes beneficially to the cannabis sector. *Entry submissions
open to industry professionals only.
Womxn in Weed – TrailblazerThis award recognizes the high
achievers, advocates and role models for womxn within the cannabis
industry.
Innovation of the YearThis award serves to honour a product,
service or idea that adds significant value to people, businesses
and society. This idea/product/service is either a significant
improvement on an already existing entity within the cannabis space
or a new and revolutionary addition. *Entry submissions open to
industry professionals only.
Top Non-Profit/Charity/Community InitiativeThe winner of this
category shines in engagement and the extent to which a positive
change was made in the cannabis industry. This non-profit, charity
or initiative goes the extra mile in bettering the lives of people
who use or are affected by cannabis.*Entry submissions open to
industry professionals only.
Brand of the YearThe most powerful brands seem to spring into
public consciousness and capture the hearts and minds as if they’ve
always existed. This award recognizes brand strategy, culture,
image, and impact. *Entry submissions open to industry
professionals only.
Employer of the YearGreat ideas can only manifest with a great
team and management that helps a team be great. The Employer of the
Year Award strives to recognize employers who go above and beyond
to build, maintain and reward great teams. This award recipient is
voted on by the employees of the entered companies.
Retail:
This category recognizes the beginnings of retail excellence for
the industry.
Top Retail Location *NEW*This retail location and its team
delivers unparalleled excellence for its customers. From the look
and feel of the store to the buying experience — everything about
this location is top notch.
Top Budtender *NEW*This individual displays a high level
of passion and knowledge about the products and industry, shows a
commitment to customer service and consistently displays a positive
attitude. *Entries may be submitted by retail owners and managers
only.
Cultivation: *Entries for this section are open
to industry professionals only.
Top Testing LabAccuracy and reliability are the currency of any
testing lab, but the top lab goes above and beyond, pairing smart
science with superior service.
Top TrimmerThe winning trimmer is easy to use and maintain and
gets the job done right, day-after-day, year-after-year.
Top Extraction CompanyOne of the largest growth areas in
Canadian cannabis, these companies focus on the extracted products
that the industry needs as it evolves.
Top Nutrients CompanyGreat cannabis starts with great nutrients,
and this is Canada’s best.
Top Lighting CompanyThe brightest of the bunch, Canada’s best
cannabis lighting company.
Top Master Grower *NEW*The backbone of the industry, these
individuals excel in all phases of the growing process, setting
themselves apart by demonstrating superb management
characteristics, commitment to quality product and a passion for
the industry.
Lift & Co. Special Awards:
These award winners are selected by Lift & Co. staff to
recognize contributors who positively impact the quality of the
website's information and who help other consumers find the best
products.
Top Lift & Co. ReviewerThis reviewer contributes the most
consistently excellent reviews to Lift.co, helping others find the
products and brands that best suit their needs.
Top Lift & Co. Budtender Reviewer *NEW*This award recognizes
the budtender reviewer who contributes the most consistently
excellent reviews to Lift.co, making it easier for others to find
the cannabis products and brands to best suit their needs.
Thank you to our CCA Gala Partners: Organigram,
Quality Green and Valens
About Lift & Co.Lift & Co. (TSXV: LIFT)
(OTCQB: LFCOF) is a publicly traded technology company modernizing
the cannabis industry.
Forward-looking statements Neither the TSX
Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accept
responsibility for the adequacy or accuracy of this release.
This news release and each of the documents referred to herein
contains “forward-looking information” within the meaning of
applicable Canadian and United States securities legislation. All
statements, other than statements of historical fact, included
herein are forward-looking information.
Although the Company has attempted to identify important factors
that could cause actual results, performance or achievements to
differ materially from those contained in the forward-looking
statements, there can be other factors that cause results,
performance or achievements not to be as anticipated, estimated or
intended.
There can be no assurance that such forward-looking statements
will prove to be accurate or that management's expectations or
estimates of future developments, circumstances or results will
materialize. Accordingly, readers should not place undue reliance
on forward-looking statements. The forward-looking statements in
this news release are made as of the date of this release, and
subject to change after such date. The Company disclaims any
intention or obligation to update or revise such information,
except as required by applicable law, and the Company does not
assume any liability for disclosure relating to any other company
mentioned herein.
SOURCE Lift & Co. Corp.
For further information:Lift & Co.Sara
McMillen, Director Communications and Government Relations, Lift
& Co.smcmillen@lift.co 1-416-220-9536
Nikki Laoutaris, Communications Manager, Lift & Co.
nlaoutaris@lift.co 1-647-464-0148
Investor Relations:Thesis CapitalPrit Singh, 905-510-7636,
psingh@thesiscapital.ca
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/612acde5-2574-4b0f-8844-a2e1bb16ffbd
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