New fashion lines coming to retail
from Cakeworthy, Dolls Kill, Erstwilder, Loungefly, Sweet Peas and
more; Curated collection launched at SXSW
Plus, all-new collectibles from The Loyal
Subjects for a special Skate-A-Palooza event on March 23
NEW
YORK, March 20, 2024 /PRNewswire/ - Today, as
part of the year-long 45th anniversary celebrations of
one of the world's most beloved characters, Strawberry Shortcake,
WildBrain and its premier partners announce the next wave of
bespoke collaborations across fashion and accessories launching
this spring. Building on a host of exciting partnerships with
makers, bakers and creators to mark this milestone year, the new
collections are a testament to Strawberry Shortcake's enduring
influence, with each partner bringing their own unique touch to
celebrate more than four decades of iconic storytelling.
Melissa Goodrich, Director,
Franchise Strategy at WildBrain, said: "Strawberry Shortcake is a
household name synonymous with inspiring optimism and sparking
creativity and adventure. As we continue to commemorate her 45th
anniversary, our latest partners—including fan-favorite lifestyle
brands across pop culture and fashion—are bringing the spirit of
our sweet little bonneted Strawberry to life in inspirational ways.
With a range of exciting new products, from festival fashion looks
and scented backpacks to pajamas and limited-edition earrings,
'Berry Besties' of all ages can celebrate their love for Strawberry
Shortcake around the globe."
Strawberry Shortcake x Cakeworthy
The collection from Cakeworthy, a leading lifestyle brand in the
fandom fashion world, celebrates Strawberry Shortcake's signature
style, infusing sweetness into every stitch. From flannels and rain
jackets to berry-inspired all-over-prints (AOP) tees, the
collection pays homage to Strawberry Shortcake's delectable
creations. The line is now available online and at Cakeworthy's
flagship location where fans in Hamilton,
ON, Canada are invited to a
special launch celebration on April
6.
Strawberry Shortcake x Dolls Kill
A new collection from Dolls Kill brings to life Strawberry
Shortcake's spunky, optimistic and adventurous personality through
a variety of dresses, sweaters, footwear and accessories. Designed
for Berry Besties, the line features glam, punk, streetwear and
festival fashion looks, perfect for adventures across
Strawberryland and beyond. The collection launches on April 5 at Dolls Kill online globally and all
locations across the US.
Strawberry Shortcake x Erstwilder
Strawberry Shortcake's global appeal comes to life with the
first collaboration with Erstwilder, a Melbourne, Australia-based designer and
producer of collectible, limited edition brooches, necklaces and
earrings. The limited-run collection features fun, delightfully
quirky enamel accessories, including earrings, brooches and a
statement necklace – sprinkling fun into everyday looks for Berry
Besties and fans alike. The collection launched on March 19 on Erstwilder.com.
Strawberry Shortcake x Loungefly
Stroll through Strawberryland in style with a special 45th
anniversary collection featuring backpacks, crossbody bags, wallets
and more from fandom favorite Loungefly. Designed with Berry
Besties in mind, each item features unique embroidery, hardware
accents, scented materials and other surprise details that nod to
Strawberry Shortcake's 45 years of iconic storytelling. The
collection launches in April, online worldwide and in-store across
the U.S.
Strawberry Shortcake x Sweet Peas
Nights in at the Berry Bungalow have never been comfier and
cozier than today. As part of Strawberry Shortcake's continued
collaboration with Sweet Peas, the 45th anniversary collection
features more of the sweetest, ever-so-soft Strawberry bamboo
pajamas, girls' dresses and two-piece short set. The additional
styles will be available online early summer on
Sweetpeasco.com.
Strawberry Shortcake x The Loyal Subjects
In strategic partnership with The Loyal Subjects, WildBrain
expands the Strawberry Shortcake line of collectibles to include
the iconic ragdoll and fashion doll in her Berry Bakeshoppe. The
collection is available for pre-sale on Walmart.com and will be
selling later this month both online and in stores.
Additionally, for the first time, Strawberry Shortcake skates
her way into fans' lives with fun, fashion, and character
appearances. The Loyal Subjects will be hosting The Brite &
Berry Skate-a-Palooza on March 23,
2024 at Pigeon's Roller Rink in Long Beach, California to celebrate the berry
fun launch of this collection.
These new collections follow the recent release of Strawberry
Shortcake licensed products from partners including BOY MEETS
GIRL®, BoxLunch, The Forecast Agency, A Leading Role, Loungefly,
The Loyal Subjects, and SpooksieBoo during the annual SXSW Festival
in Austin, Texas. A new creative,
digital campaign featuring Austin-based creators and influencers dressed
in apparel from Prisma Vintage, Strawberry Shortcake vintage items,
and "berry-rific" retail partners also launched timed to the
festival.
About Strawberry Shortcake
WildBrain's Strawberry Shortcake is one of the world's
most-adored brands. Since her creation in 1973, with the release of
a simple Valentine's Day greeting card, Strawberry Shortcake has
grown and evolved with new content, toys and experiences for each
new generation of kids. Parents who loved her when they were young,
can now share a fresh new Strawberry Shortcake with their children
through the all-new original WildBrain series Berry in the Big
City, as well as through new toys, books, games, apparel,
events – and of course, dolls, which still boast their iconic
scent. Previous Strawberry Shortcake content in WildBrain's
library, including the series Strawberry Shortcake and
Berry Bitty Adventures, and the animated movies Sky's the
Limit and The Sweet Dreams Movie, continues to delight
young audiences on streaming and broadcast platforms worldwide.
With an international presence that has generated over US 4$
billion in retail sales since its first launch, Strawberry
Shortcake is a true character-brand phenomenon that is cherished by
kids and families worldwide. Visit her at:
strawberryshortcake.com
About WildBrain
At WildBrain we inspire imaginations through the wonder of
storytelling. As a leader in 360° franchise management, we are
experts in content creation, audience engagement and global
licensing, cultivating and growing love for our own and partner
brands with kids and families around the world. With approximately
13,000 half-hours of filmed entertainment in our library—one of the
world's most extensive—we are home to such treasured franchises as
Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and
Degrassi. WildBrain's mission is to create exceptional
entertainment experiences that captivate and delight fans both
young and young at heart.
Our studios produce such award-winning series as The Snoopy
Show; Snoopy in Space; Strawberry Shortcake: Berry in
the Big City; Sonic Prime; Chip and Potato;
Teletubbies Let's Go! and many more. Enjoyed in more than
150 countries on over 500 platforms, our content is everywhere kids
and families view entertainment, including YouTube, where our
network has garnered over 1 trillion minutes of watch time. Our
television group owns and operates some of Canada's most-viewed family entertainment
channels. WildBrain CPLG, our leading consumer-products and
location-based entertainment agency, represents our owned and
partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on
the Toronto Stock Exchange (TSX: WILD). Visit us
at wildbrain.com.
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SOURCE WildBrain Ltd.