TORONTO, ONTARIO and the Class A share dividend being set at an annualized rate of 7.75% (Prime Rate plus 2.0%).

Prime Dividend invests in a portfolio of high yielding Canadian Companies as follows:


                           Investment                          Utilities &
Banks                      Management      Life Insurance            Other

Bank of Montreal   AGF Management Ltd.  Great-West Lifeco          BCE Inc.
                                                      Inc.

The Bank of Nova         CI Financial  Manulife Financial   TransAlta Corp
 Scotia                                              Corp.

CIBC                IGM Financial Inc. Sun Life Financial TransCanada Corp
                                                      Inc.

National Bank of                                           Power Financial
 Canada                                                               Corp.

Royal Bank of                                                TSX Group Inc.
 Canada

Toronto-Dominion
 Bank

Shares held within the Portfolio will generally represent no less than 4%
and no more than 8% of the net asset value.

The fund's investment objectives are:

Floating Rate Preferred Shares:

(i) to provide holders of the Preferred Shares with cumulative preferential floating rate monthly cash dividends at a rate per annum equal to the Prime Rate in Canada plus 0.75% (minimum 5%, maximum 7%) based on original issue price of $10.00 per share

(ii) on or about December 1, 2012 (termination date), to pay the holders of the Preferred Shares the original issue price of those shares.

Floating Rate Class A Shares:

(i) to provide holders of the Class A Shares with regular floating rate monthly cash distributions targeted to be at a rate per annum equal to the Prime Rate in Canada plus 2.0% (minimum 5%, maximum 10%) based on original issue price of $15.00 per share

(ii) on or about December 1, 2012 (termination date), to pay the holders of Class A Shares at least the original issue price of those shares.

Contacts: Prime Dividend Corp. Investor Relations (416) 304-4443 or Toll Free: 1-877-478-2372 Email: info@quadravest.com Website: www.primedividend.com

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