Canadian Tire and Canadian Tire Jumpstart Call on Rudolph to Raise
Funds for Charity
Canadian Tire and Jumpstart partner with Santa Claus parade
for Red Nose fundraising
campaign
TORONTO, Nov. 2, 2012 /CNW/ - Canadian Tire and Canadian
Tire Jumpstart Charities today announced a partnership with The
Santa Claus Parade for the 2012 Red Nose program. Through the
program, select Canadian Tire stores across the Toronto area will sell red noses with proceeds
going to Jumpstart and The Santa Claus Parade.
Red noses will be sold in 30 Toronto area Canadian Tire stores. Noses will
be sold for $2 each, with proceeds
evenly split between Jumpstart and The Santa Claus Parade.
Customers can purchase the red noses from November 1 through November 18. Red noses will
also be available for purchase from the Air Cadets on the day of
the Parade, November 18.
"This is the first time Jumpstart has partnered with The Santa
Claus Parade and we are excited to increase the number of children
that Jumpstart can help through this campaign," said Landon French, Vice-President, Community
Relations, Canadian Tire Corporation. "Torontonians and the
millions of Canadians who watch the broadcast on television look
forward to this parade every year and we hope kids, and
kids-at-heart, show their holiday spirit and purchase a red nose in
support of this important cause."
Sunday, November 18 is the
108th Annual Santa Claus Parade and for the second year,
Canadian Tire's float will host the first lady of the North, Mrs.
Claus. The float will also showcase Mr. And Mrs. Claus' North Pole
home and will host a number of Santa's elves. This will be the
30th year Canadian Tire has been a sponsor of The Santa
Claus Parade.
ABOUT CANADIAN TIRE
Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.a) is one of
Canada's most-shopped general
retailers and the country's largest sporting goods retailer, with
more than 1,700 retail and gasoline outlets from coast-to-coast.
Our primary retail business categories - Automotive, Living,
Fixing, Sports, Playing and Apparel - are supported and
strengthened by our Financial Services division, which offers such
products and services as Canadian Tire home services, credit cards,
retail deposits, in-store financing, product warranties, and
insurance. Nearly 68,000 people are employed across the Canadian
Tire enterprise, which was founded in 1922 and remains one of
Canada's most recognized and
trusted brands.
ABOUT CANADIAN TIRE JUMPSTART CHARITIES
Canadian Tire Jumpstart is a national charitable program that helps
financially disadvantaged kids participate in organized sport and
recreation by covering registration, equipment and/or
transportation costs. Since 2005, Canadian Tire Jumpstart has
helped give more than 500,000 Canadian kids the chance to play and
the momentum is stronger than ever. To lend your support, visit
Canadian Tire Jumpstart at jumpstart.canadiantire.ca.
ABOUT THE SANTA CLAUS PARADE
The Santa Claus Parade is the largest children's parade in
North America and largest outdoor
entertainment event held in Canada
every year. More information on the parade, including even more
exciting Parade details, can be found at
www.thesantaclausparade.com.
SOURCE CANADIAN TIRE CORPORATION, LIMITED