HempFusion Wellness Inc. (TSX:CBD.U) (US:CBDHF) (FWB:8OO)
(“HempFusion” or the “Company”), a leading health and wellness
company offering premium probiotic supplements and products
containing CBD, is pleased to announce the launch of certain
products through its wholly-owned subsidiary, Probulin Probiotics,
LLC (“Probulin”), on Alibaba Group Holding’s Tmall Global
(“Tmall”), the world’s largest cross border online marketplace
reaching more than 750 million consumers in mainland China, Hong
Kong, Macau and Taiwan.
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“This strategic launch provides us with a tremendous opportunity
to reach one of the largest online consumer bases in the world and
drive significant revenue for the Company,” said Jon Visser,
HempFusion’s Chief Revenue Officer.
With shipments expected to begin early next week, HempFusion
expects its Probulin products to be available for purchase on Tmall
with a go live date currently set at March 29, 2021, ahead of one
of China’s largest single day shopping extravaganzas, the mid-year
618 shopping festival, which shattered records last year with more
than USD$98.52 billion in single day sales.
The Probulin products expected to be made available online
through Tmall in greater China will include Total Care Immune,
Total Care, Daily Care, Women’s Health, Colon Support and My Little
Bugs™ Total Care Probiotic For Kids.
Tmall regularly engages consumers with brands through
livestreaming, educational videos and group chats. “Probulin looks
forward to utilizing our growing team of celebrity influencers to
take advantage of these innovative, interactive opportunities to
reach new consumers in a fun and entertaining way. Additionally, we
look forward to launching more of our brands in China through Tmall
in the near future,” continued Mr. Visser.
In 2020, health supplements and probiotics were among the most
popular categories on the Tmall platform.
“Launching in China is a tremendous milestone and an
unparalleled opportunity to educate the enormous Chinese market on
the many health benefits of probiotics,” stated Dr. Jason Mitchell,
N.D., HempFusion’s Co-Founder and CEO. “At Probulin, we stand on
integrity, offering only the highest quality products and radical
transparency throughout the entire process.”
“We believe Probulin to be the first American company to deliver
cold and protected probiotic supplements direct to Chinese
consumers,” continued Dr. Mitchell. “In addition, our
scientifically validated MAKTrekⓇ 3-D Probiotic Delivery System is
designed to protect and nourish the probiotics so that more can
arrive alive in the gut. These two distinguishing factors result in
a positive influence on the microbiome and overall wellness.”
Recognized as one of the fastest-growing probiotics brands in
the United States by SPINs syndicated data, HempFusion’s Probulin
products are available in eight countries around the world and
represent the next generation of probiotics for digestive health
and immune support based entirely on cultured food and
scientifically studied strains.
ABOUT HEMPFUSION
HempFusion is a leading health and wellness CBD company
utilizing the power of whole-food hemp nutrition. HempFusion
distributes its family of brands, including HempFusion, Probulin
Probiotics, Biome Research, and HF Labs, to approximately 4,000
retail locations across all 50 states of the United States and
select international locations. Built on a foundation of regulatory
compliance and human safety, HempFusion’s diverse product portfolio
comprises 48 SKUs including tinctures, proprietary FDA Drug Listed
Over-The-Counter (OTC) Topicals, Doctor/Practitioner Lines and
more. With a strong focus on research and development, HempFusion
has an additional 30 products under development. HempFusion is a
board member of the US Hemp Roundtable, and HempFusion’s
wholly-owned subsidiary, Probulin Probiotics, is one of the
fastest-growing probiotics companies in the United States,
according to SPINs reported data. HempFusion’s CBD products are
based on a proprietary Whole Food Hemp Complex™ and are available
in-store or by visiting HempFusion online at www.hempfusion.com or
www.probulin.com.
Follow HempFusion on Twitter, Facebook and Instagram and
Probulin on Twitter, Facebook and Instagram.
FORWARD-LOOKING STATEMENTS
This news release contains forward-looking statements and
forward-looking information within the meaning of Canadian
securities legislation (collectively, “forward-looking
statements“) that relate to HempFusion’s current expectations
and views of future events. Any statements that express, or involve
discussions as to, expectations, beliefs, plans, objectives,
assumptions or future events or performance (often, but not always,
through the use of words or phrases such as “will likely result”,
“are expected to”, “expects”, “will continue”, “is anticipated”,
“anticipates”, “believes”, “estimated”, “intends”, “plans”,
“forecast”, “projection”, “strategy”, “objective” and “outlook”)
are not historical facts and may be forward-looking statements and
may involve estimates, assumptions and uncertainties which could
cause actual results or outcomes to differ materially from those
expressed in such forward-looking statements. No assurance can be
given that these expectations will prove to be correct and such
forward-looking statements included in this news release should not
be unduly relied upon. These statements speak only as of the date
of this news release. In particular and without limitation, this
news release contains forward-looking statements relating to the
launch of the Company’s Probulin products on Tmall and the timing
and revenue opportunity thereof, planned launch of the Company’s
additional brands in China and the Company’s other plans, focus and
objectives.
Forward-looking statements are based on a number of assumptions
and are subject to a number of risks and uncertainties, many of
which are beyond HempFusion’s control, which could cause actual
results and events to differ materially from those that are
disclosed in or implied by such forward-looking statements. Such
risks and uncertainties include, but are not limited to, the impact
and progression of the COVID-19 pandemic and other factors set
forth under “Forward-Looking Statements” and “Risk Factors” in the
final long form prospectus of the Company dated December 17, 2020
and available under the Company’s profile on SEDAR at
www.sedar.com. HempFusion undertakes no obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required
by law. New factors emerge from time to time, and it is not
possible for HempFusion to predict all of them or assess the impact
of each such factor or the extent to which any factor, or
combination of factors, may cause results to differ materially from
those contained in any forward-looking statement. Any
forward-looking statements contained in this news release are
expressly qualified in their entirety by this cautionary
statement.
Neither the TSX nor its Regulation Services Provider (as that
term is defined in the policies of the TSX) accepts responsibility
for the adequacy or accuracy of this release.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210318005195/en/
Jason Mitchell, N.D. Chief Executive Officer and Director Email:
ir@hempfusion.com Phone: 416-803-5638
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