$30 Million Experiential Campaign Uses Non-Traditional Methods to Bring Renewal to Commuters In Major Transit Hubs Throughout the United States This summer Westin Hotels & Resorts is transforming some of the country's most hectic transportation hubs into "places of renewal." Westin's $30 million campaign uses experiential mediums including 3-D and Bluetooth billboards, image-shifting lenticulars and sub-media (ads that appear to move on the train tunnel walls, much like a giant flip book), that bring to life the brand's ongoing concept of personal renewal. Deliberately devoid of room shots, fluffy beds, sunsets and other typical hotel amenities, the new campaign turns traditional hotel advertising on its head. The campaign's large-scale use of 360-degree media and environmental messaging is a breakthrough for the hotel industry, integrating a wide range of non-traditional mediums to engage consumers at multiple touch points. There are more than 270 different visuals and 2,754 media placements. SATELLITE FEEDS: Wednesday, August 1st, 2007 Thursday, August 2nd, 2007 1:30 PM - 1:45 PM ET 1:00 PM - 1:15 PM ET Galaxy 26 Galaxy 26 C-Band C-Band Transponder 11 Transponder 24 Downlink Freq. 3920 Vertical Downlink Freq. 4180 Horizontal Preview and access this video on Pathfire DMG: Slug # 29092 Search within the PR Newswire or MultiVu section by story ID # 29092 or by headline For technical assistance call Pathfire Customer Care at 1-888-345-0489 or e-mail NEWS: Breakthroughs in Experiential Mediums Headlines Westin's New Ad Campaign FORMAT: News Package With Extra Soundbites and B-roll. ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/29092/press.html SOUNDBITES: * Peter Nicholson, Partner, Chief Creative Officer, Deutsch New York B-ROLL INCLUDES: * Sub-Media * Lenticulars * Column Wraps * Airport displays * Larger-than-life billboards * In-train Signage VIDEO PROVIDED BY: Starwood Hotels & Resorts Worldwide, Inc Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3 http://www.prnewswire.com/broadcast/29092/press.htmlDATASOURCE: Starwood Hotels & Resorts Worldwide, Inc CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3 Web site: http://www.multivu.com/

Copyright