Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation
October 04 2022 - 4:05PM
Business Wire
Digital Marketing conference guest speakers
included Dr. Deepak Chopra, NBA Hall-of-Famer and Entrepreneur
Isiah Thomas, Michael Milken, Real Estate Experts and TV Stars
Heather Rae and Tarek El Moussa, CMOs from Pepsi, Mastercard,
DoorDash, General Electric and many more
Zeta Global (NYSE:ZETA), a cloud-based marketing technology
company that empowers enterprises to acquire, grow, and retain
customers more efficiently, concluded its second annual digital
marketing conference, ZETA LIVE 2022, on Thursday, September 29th,
focusing on the creativity within marketing and innovation. With a
combined in-person and virtual attendance of approximately 8,000
viewers, the conference featured a lineup of world-renowned
entrepreneurs, marketers, and business leaders, including former
Apple CEO and Zeta Global Co-Founder John Sculley; mindfulness
advocate, entrepreneur and author Dr. Deepak Chopra, MD; iconic NBA
Hall of Fame player, coach, and executive, Isiah Thomas; prominent
financier and philanthropist, Michael Milken; ZoomInfo Founder
& CEO Henry Schuck; Mastercard CMO & CCO Raja Rajamannar;
Pepsi CMO Todd Kaplan; Publicis Media CEO Dave Penski; Dentsu Media
CEO Doug Rozen, and more.
During the second annual ZETA LIVE, sessions focused on
enlightening and educating attendees about how the micro moments
and emerging trends occurring throughout the consumer journey today
are shaping disruptive macro movements across the digital economy
and marketing ecosystem of tomorrow. With over half of the 50+
guest speakers representing women and people of color, the event’s
panelists were as diverse as the market segments they represented.
Attendees were able to learn first-hand from some of the most
forward-thinking, innovative leaders in business and marketing
about how to drive their marketing programs towards positive
business outcomes, despite facing a challenging economic climate
that is influencing shifts in consumer buying preferences and brand
sentiment.
“In times of economic uncertainty, marketers must always be
prepared to evolve their marketing and business strategies in order
to stay relevant with consumers, meaningfully engage their
customers, and remain ahead of their competition,” said Zeta
Co-Founder, Chairman, and CEO, David A. Steinberg. “Curating a
collection of panels and keynotes that attracted approximately
8,000 in-person and virtual viewers is a testament to the critical
importance of digital marketing ‘done right’ in today’s
challenging, rapidly shifting market conditions. We were excited to
bring many of the conversations Zeta has with marketing leaders
daily into a broader forum to help other brands adapt and
strengthen their own approach to marketing.”
The Macro Movements Stage featured sessions ranging from
“The Evolution of the CMO” and “The Next Chapter in Digital
Acceleration” to “Future Proofing Brands & Publishers” and
“Preparing for the Democratization of Data & Identity,” which
included panel themes focused on the market’s influence over the
immediate future of marketing.
Among the insights shared, attendees learned that while the
economy has created some obvious business headwinds, the current
climate is also producing unique marketing opportunities that many
brands are leaning into, including where marketers should be
spending time, budget, and efforts to gain a bigger share of voice
in 2023 and beyond. This includes careful consideration and a
measured approach to deploying budgets, first-party data
strategies, and campaigns to media platforms, opening new
advertising and integrated digital marketing opportunities for
brands. The sessions also reinforced the partnerships necessary for
any CMO and marketing department to find success in today’s
marketplace, for any business.
Separately, the Micro Moments Stage focused on the recent
disruption and resulting creative innovation found along the
customer journey, including panels ranging from “Agile Intelligence
Driving Business Outcomes” and “The New ROI: Return on Innovation”
to “Humanizing Experiences Through Individualization” and “Digital
Amplification: The New Approach to Omnichannel Marketing.”
Collectively, the panelists shared that not changing is not
equivalent to “playing it safe,” and, in fact, now is the time to
start investing in the products and organizational changes that
will make for a more innovative future. Further, attendees learned
that “agile intelligence” is having its breakthrough moment
in the world of marketing, acting as the connective tissue between
market, customer and location intelligence – a formula to has
become essential to success in data-driven marketing.
To watch on-demand recordings of ZETA LIVE 2022 sessions, visit
the Zeta Live site here.
About Zeta
Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven,
cloud-based marketing technology company that empowers enterprises
to acquire, grow and retain customers more efficiently. The
Company’s Zeta Marketing Platform (the “ZMP”) is the largest
omnichannel marketing platform with identity data at its core. The
ZMP analyzes billions of structured and unstructured data points to
predict consumer intent by leveraging sophisticated artificial
intelligence to personalize experiences at scale. Founded in 2007
by David A. Steinberg and John Sculley, the Company is
headquartered in New York City. For more information, please go to
www.zetaglobal.com.
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Media Relations Megan Rose press@zetaglobal.com
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