Former Trade Desk & American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer
July 07 2021 - 7:00AM
Business Wire
Zeta continues building for accelerated growth
with appointment of first Chief Marketing Officer
Zeta (NYSE: ZETA), a cloud-based marketing technology company
that empowers enterprises to acquire, grow and retain customers,
today announced Crystal Eastman as the latest in a series of moves
to strengthen company’s executive team for its next phase of
growth, joining as Zeta’s first ever Chief Marketing Officer.
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Former Trade Desk & American Express
Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer
(Photo: Business Wire)
Ms. Eastman joins Zeta from The Trade Desk where she was Head of
Global Marketing and responsible for global go-to-market
activities, including product marketing; sponsorships and events;
and global campaign activation. Ms. Eastman has held numerous
senior marketing positions throughout her career, including
leadership stints at iconic brands American Express and
BlackRock.
“I’m thrilled to have Crystal join our executive team. Crystal
has an impressive, proven track record in growing data-driven and
digital businesses, with deep expertise in all aspects of
marketing. Under her leadership we will continue to deepen our
understanding of our customers’ evolving needs, continuously
innovate our product offerings and how we deliver them, and scale
our growth ambitions by introducing Zeta to the next generation of
marketers,” said Zeta’s Co-Founder, Chairman, and CEO, David A.
Steinberg. “Crystal joins an expanding, diverse executive team that
brings the collective experience and leadership abilities needed to
accelerate our growth agenda.”
Ms. Eastman will be responsible for global marketing strategy
and execution, including brand activation; performance marketing;
corporate communications; public relations; events and
sponsorships; client engagement; and Zeta’s employer brand. She
will be based in Zeta’s NYC headquarters.
“It is an honor to join this talented and accomplished executive
team at such an exciting time in the company’s journey,” said Ms.
Eastman. “Zeta’s unrivaled marketing platform is fit for purpose in
this moment of modern marketing. I look forward to helping
marketers across the globe unleash their full potential by taking
advantage of Zeta’s advanced identity solution, leading edge
audience insights, and uniquely integrated omni-channel activation
opportunities.”
Ms. Eastman was also named a “Woman to Watch” by Brand
Innovators in 2019, serves on the Board of the RuddUR Dance
Company, and volunteers as a mentor for The AllStars Project’s
Development School for Youth.
About Zeta
Zeta Global Holdings Corp. (NYSE: ZETA) is a leading
data-driven, cloud-based marketing technology company that empowers
enterprises to acquire, grow and retain customers. The Company’s
Zeta Marketing Platform (the “ZMP”) is the largest omnichannel
marketing platform with identity data at its core. The ZMP analyzes
billions of structured and unstructured data points to predict
consumer intent by leveraging sophisticated artificial intelligence
to personalize experiences at scale. Founded in 2007 by David A.
Steinberg and John Sculley, the Company is headquartered in New
York City. For more information, please go to
www.zetaglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210707005185/en/
Investor Relations Cherryl Valenzuela, SVP Investor
Relations ir@zetaglobal.com
Media Relations Megan Rose press@zetaglobal.com
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