Yext and ShopKeep Announce Integration Enabling Businesses to Manage Online Information Across the Digital Ecosystem
November 14 2017 - 9:00AM
Business Wire
Unprecedented Partnership Adds Yext’s Digital Knowledge
Management Platform to ShopKeep POS
Yext, Inc. (NYSE:YEXT), the leader in digital knowledge
management, and ShopKeep, the top rated tablet to cloud point of
sale and payments platform chosen by over 24,000 independent
retailers and restaurants, announced a groundbreaking integration
putting the power in the hands of store managers to control the
facts about their business all across the web directly from their
cash registers.
Starting today, ShopKeep will provide its customers with access
to the Yext Knowledge Manager directly from the ShopKeep Back
Office interface. Now, store owners and managers can rapidly assess
the accuracy and consistency of key information that consumers see
online--such as store hours, menus, location and contact
information, and more--right from their ShopKeep POS system. If
that digital information requires modification, the manager can
quickly update it across the 100+ intelligent services in the Yext
Powerlistings® Network, including Google, Apple, Facebook, Bing,
and Yahoo. The integration between ShopKeep and Yext makes it
possible for small merchants to maintain an accurate online
presence, which online sources are driving customers to their
doors, and improve this digital knowledge to bring in more
business.
“Managing the digital knowledge about a store or restaurant
right from the POS system is a game-changer for small businesses,
as they are too busy running their business to spend much time on
their digital footprint,” said Jonathan Cherins, EVP of Small
Business and Partner at Yext. “It makes it seamless for a merchant
to ensure business information is correct online by changing things
from one central tool, whether it’s uploading a new photo, changing
a restaurant menu if they run out of an ingredient, or even
updating store hours at the last minute everywhere a customer might
look for them. The integration lets locations drive foot traffic by
providing better information to consumers.”
“The online presence of our small business merchants is crucial
to their success, as search engine results and other digital
destinations increasingly serve as consumers’ first point of
contact with a store or restaurant,” said Etie Hertz, Chief Revenue
Officer of ShopKeep, “Our merchants will be thrilled to gain more
control over their digital interactions through Yext’s powerful
tools, all seamlessly integrated into ShopKeep’s Back Office. Our
small business customers typically log in to Back Office multiple
times throughout the day, making ShopKeep their main source of
truth, and the ideal location to display critical information about
the store’s online presence.”
This technology arms businesses with powerful tools to increase
their revenue. A merchant with a physical store can use the
integration to build its digital presence, in order to be present
with high-quality digital knowledge across the sites that matter to
consumers, and reach people in their moment of decision--the first
step toward building a dedicated local following. The technology
also gives businesses the ability to manage promotions and
discounts via the POS system, publish them online, and track return
on investment. And by tracking analytics within the ShopKeep Back
Office interface, businesses can optimize their offerings based on
what items are selling, reflecting these menu changes online in
near-real time to maximize profit.
“In a highly competitive market, being found when a customer is
searching online is essential, but it’s only half the battle.
Up-to-date information online can make or break a small business,
and is essential to making sure customers know you have what
they’re looking for and when you’re open,” added Cherins. “This
integration puts digital knowledge management seamlessly into the
day-to-day operations of the store, making it easy for busy small
businesses to handle.”
About ShopKeep
Everything ShopKeep does supports growing and independent
businesses. Built by and for small business owners, ShopKeep
provides an intuitive, secure, iPad point-of-sale system with POS
software that empowers merchants to run smarter businesses by
optimizing staffing, managing inventory and accessing real time
sales reports and customer information on one seamless, cloud-based
platform. With more than 24,000 customers, ShopKeep’s award-winning
customer care team is available to help 24/7 and provides a robust
support network for growing business owners. ShopKeep is
headquartered in New York City, with offices in Portland (OR),
Chicago (IL), and Belfast (NIR). Visit www.shopkeep.com to learn
more about ShopKeep’s POS system. You can also join the
conversation on the ShopKeep blog and follow us @ShopKeep on
Twitter.
About Yext
Yext is pioneering a new category called Digital Knowledge
Management, which gives businesses control of all of the public
facts that they want consumers to know across the intelligent
ecosystem. The Yext Knowledge Engine™ lets companies manage their
digital knowledge in the cloud and sync it to over 100 services in
the PowerListings® Network. Yext Listings, Pages, and Reviews
enable businesses around the globe to facilitate face-to-face and
digital interactions that boost brand awareness, drive foot
traffic, and increase sales.
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version on businesswire.com: http://www.businesswire.com/news/home/20171114006019/en/
Press:ICR for ShopKeepLaura Anderson,
203-682-8267ShopKeepPR@icrinc.com
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