Club Pilates Signs Master Franchise Agreement in the United Kingdom
July 12 2022 - 9:03AM
Business Wire
World’s Largest Pilates Brand Partners
with Current Multi-Unit Franchisee to Develop Dozens of Studios
Across the Pond
Club Pilates, the world’s largest Pilates brand, announced today
it has signed a Master Franchise Agreement in the United Kingdom
(UK), including England, Scotland, Wales and Northern Ireland. The
agreement gives the Master Franchisee the opportunity to license at
least 50 Club Pilates studios over the next 10 years. The new
studios will bring Club Pilates’ international reach to 12
countries outside of North America, following Master Franchise
Agreements in Australia, New Zealand, Japan, South Korea,
Singapore, Dominican Republic, Saudi Arabia, Mexico, Austria,
Germany, and Spain. This deal marks parent company Xponential
Fitness, Inc.’s (NYSE: XPOF) first Master Franchise Agreement in
the UK. Xponential Fitness established its presence in the region
in the first quarter of 2022 with a direct franchise territory sale
for its portfolio brand Body Fit Training. The first Club Pilates
studio in the UK is expected to open in 2023.
Behind the Master Franchise Agreement in the United Kingdom is
Richard Uku, founder of Deblankson Fitness Group, and a Multi-Unit
Franchisee of Club Pilates and sister brand, AKT, in the United
States. He currently has six studios in New Jersey and New York.
Brought up and spending his formative years in the United Kingdom,
Uku attended college and started his professional career working in
Corporate Finance in the City of London. He moved to the U.S. 20
years ago when Wall Street came calling. Since he became involved
with Club Pilates in 2016, he has always had a desire to take the
brand back to the UK.
“Richard Uku is a seasoned Club Pilates owner and we look
forward to teaming up with him to debut Club Pilates in the United
Kingdom,” said John Kersh, Chief International Development Officer
of Xponential Fitness. “UK expansion is an important goal for
Xponential Fitness, and we know that Richard will hone the skills
he’s developed as an owner in the U.S. to bring the life-changing
benefits of Pilates to millions of Britons.”
“In the UK today, equipment-based Pilates that uses reformers
and other spring-loaded apparatus is still a niche offering within
the health and fitness market and there are no brands with a
national presence,” said Uku. “This creates a great opportunity for
Club Pilates to establish itself and grow in the UK market in a
similar way as it has done in the US market. The Deblankson Fitness
Group team is very excited to have the responsibility of bringing
the Club Pilates brand to the UK.”
In 2018, Club Pilates became an international brand upon its
debut in Canada and has rapidly expanded its global footprint ever
since, with locations in four continents, most recently expanding
to Singapore. Along with the new agreement in the UK, the brand
also expects to open its first studio in Germany in late 2022. Club
Pilates is backed by Xponential Fitness, the largest global
franchisor of boutique fitness brands including Pure Barre,
CycleBar, StretchLab, Row House, YogaSix, AKT, Rumble, BFT, and
STRIDE.
For more information about owning a Club Pilates franchise,
visit www.clubpilates.com/franchise.
ABOUT CLUB PILATES:
Founded in 2007, Club Pilates is the largest Pilates brand by
number of studios, designed with the vision of making Pilates more
accessible, approachable and welcoming to everyone. Based in
Irvine, CA, Club Pilates has appeared in both Entrepreneur
Magazine's Franchise 500 and Fastest-Growing Franchises six years
running, and Inc. Magazine's Inc. 5000 lists multiple times. Club
Pilates offers extensive training certification for its
instructors. Its 500-hour training program includes instruction on
Pilates, barre, Triggerpoint, and TRX Suspension Trainers. Club
Pilates is headquartered in Irvine, CA and backed by Xponential
Fitness, the largest franchisor of boutique fitness brands. To
learn more about Club Pilates, visit
https://www.clubpilates.com.
ABOUT XPONENTIAL
FITNESS:
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential offers energetic,
accessible, and personalized workout experiences led by highly
qualified instructors in studio locations across 48 U.S. states and
Canada, and through master franchise or international expansion
agreements in 12 additional countries. Xponential Fitness'
portfolio of brands includes Club Pilates, the nation's largest
Pilates brand; CycleBar, the nation's largest indoor cycling brand;
StretchLab, the largest assisted stretching brand in the United
States; Row House, a high-energy, low-impact indoor rowing workout;
AKT, a dance-based cardio workout combining toning, interval and
circuit training; YogaSix, the largest franchised yoga brand; Pure
Barre, a total body workout that uses the ballet barre to perform
small isometric movements; STRIDE, a treadmill-based cardio and
strength training concept; Rumble, a boxing-inspired full-body
workout; and BFT, a functional training, and strength-based
program. For more information, please visit the Company’s website
at https://xponential.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220711005162/en/
David Robertson, Fishman Public Relations,
drobertson@fishmanpr.com or 847-945-1300
Xponential Fitness (NYSE:XPOF)
Historical Stock Chart
From Jun 2024 to Jul 2024
Xponential Fitness (NYSE:XPOF)
Historical Stock Chart
From Jul 2023 to Jul 2024