WPP and Epic Games Partner to Accelerate Innovation for Clients in the Metaverse
May 05 2022 - 9:00AM
Business Wire
WPP (NYSE: WPP) and Epic Games, the interactive entertainment
company and developer of Fortnite and Unreal Engine, today
announced a new partnership to help WPP agencies deliver a new era
of digital experiences for brands in the metaverse. The partnership
will include a new training program to upskill thousands of WPP
creatives and technologists on how to create custom brand
experiences in Fortnite, and how to use Unreal Engine for real-time
3D creation and virtual production. This new metaverse curriculum
will consist of three separate tracks for executives, creative
practitioners, and media experts and strategists.
Early to invest in the tools and talent needed to succeed in the
metaverse, WPP believes that brands and creators have a tremendous
opportunity to meet the need for connection and unlock unlimited
creative potential within interactive virtual spaces. For brands
embarking on this journey, success in the metaverse is dependent
not only on creative excellence but deep production capabilities,
sound strategies for amplifying digital experiences and expert
knowledge of a complex online safety and privacy landscape.
As a part of this partnership, WPP teams will work closely with
experts at Epic to learn how to build next-generation interactive
experiences leveraging Unreal Engine, an advanced real-time 3D
creation tool used across a range of industries including games,
film, architecture, fashion, automotive, music and live events. WPP
teams will be able to take advantage of training and tools to
create new experiences in Fortnite, where creators can build
imaginative worlds for brands inside of one of the most globally
popular online games. WPP has previously collaborated with
SuperAwesome, an Epic Games company, to produce innovative work
such as the immersive Island built for Adidas in Fortnite for its
Ozweego sneaker line.
WPP will also work with SuperAwesome to deepen its understanding
of online safety and privacy to help its campaigns engage younger
audiences safely.
Nilufar Fowler, Executive Vice President of Strategic
Partnerships at WPP: “We think of WPP as the creative
transformation company, one that embraces new environments like the
metaverse and sees the potential for clients. Epic’s technology is
world-class, and we are delighted to partner with it to raise the
bar for social experiences in virtual worlds on behalf of our
clients.”
Matthew Henick, Vice President of Metaverse Development at
Epic Games: “The collaboration between Epic, WPP, its clients
and the creator community will accelerate the building of diverse
social entertainment experiences that players across the world will
love. This partnership with WPP bolsters our mission to educate
more trailblazing brands and creators on how Epic’s tools across
Fortnite, Unreal Engine, and 3D marketplaces like ArtStation and
Sketchfab can be used to bring their metaverse visions to
life.”
This partnership follows WPP’s recent announcement of The
Metaverse Foundry, a new global metaverse offering through Hogarth,
its specialist creative content production company.
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
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Martina Suess, WPP +1 917-456-5049 Martina.suess@wpp.com
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