WESSANEN BECOMES ECOTONE AND COMMITS TO FOOD FOR BIODIVERSITY
November 10 2020 - 2:00AM
WESSANEN BECOMES ECOTONE
AND COMMITS TO FOOD FOR BIODIVERSITY
As a pioneer of organic and
vegetarian food for 30 years, Wessanen is best known for its range
of leading brands such as Bjorg, Clipper, Bonneterre, Allos, El
Granero and Isola Bio. From today, Wessanen will become Ecotone and
focus on a new mission of Food for Biodiversity. Newly
headquartered in Lyon, the company will become a mission driven
company according to French law and is drawing up a Biodiversity
commitment plan that goes beyond the organic
standards.
Lyon, November 10th, 2020 – Every day, some of
the biodiversity of our planet is lost forever. This is largely
caused by the current industrial agricultural and food systems
degrading the environment and its soil. Every species that is
lost can threaten the connection of and balance between all
species. Often resulting in the loss of entire ecosystems and
precious resources.
Wessanen is a pioneer in vegetarian and organic
food and has been helping to build an alternative food model in
Europe. Vegetarian and organic food are the two main pillars and
effective alternatives to intensive agriculture and livestock
that threaten biodiversity today.
Wessanen becomes Ecotone and takes on the
mission of “food for biodiversity”. By 2030 the company commits to
:- further grow the share of its turnover of organic products to
90% and of vegetarian products to 95%. Vegetarian and organic
products are essential to preserving biodiversity- defy food
standardization and guarantees that ⅔ of its products are not based
on the 9 over consumed Global commodities(e.g., wheat, rice, corn,
soybeans, palm oil, etc.) that more than 65% of Global diets
are based on. This will be key to develop diversified diets that
are respectful of biodiversity.- triple the volume of strategic raw
materials grown using agricultural practices exceeding organic
specifications in order to increase biodiversity (e.g.,
agri-ecological practices, under cover, long crop rotation)
In 2019, Wessanen became the first European
International Food group to be certified B Corp, one of the most
demanding CSR labels. In 2020, following the relocation of its head
office to Lyon, Ecotone takes the next step and adopts the status
of a mission led company (‘entreprise a mission’) according to the
French law ‘PACTE’.
Christophe Barnouin, CEO Ecotone commented: “For
more than 30 years we have chosen organic and vegetarian food as
our main pillars. Becoming Ecotone gives us the opportunity to
further strengthen the focus on our mission "Food for biodiversity"
and make it a visible commitment every day.”
Press
contacts
Klaus Arntz (Chief Marketing and Sustainability Officer)
Phone +31 6831 68668
Email klaus.arntz@ecotone.bio Anne Pouplier
(Communication Manager)Phone +33 629
65 15 19 Email
anne.pouplier@ecotone.bio
About
EcotoneEcotone is a leading company in the
European market for organic and vegetarian food. With offices
and production sites across seven countries we employ around 1,500
people. In 2019 our turnover was € 625 million. Our purpose is
‘Food for Biodiversity’ and we focus on organic, vegetarian, fair
trade and nutritionally beneficial products. Headquartered in Lyon,
our family of companies is committed to making food that supports
biodiversity. Our brands include many pioneers and market leaders :
Allos, Alter Eco, Abbot Kinney’s, Bjorg, Bonneterre, Clipper,
Destination, El Granero, Isola Bio, Kallø, Whole Earth and
Zonnatura. In 2019, Wessanen which is now Ecotone has become
Europe’s first multinational B Corp food business.
www.ecotone.bio
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