Disney Celebrates the ‘Power of Joy’ at the 2023 Essence Festival of Culture™ in New Orleans
June 26 2023 - 1:00PM
Business Wire
Talent From Disney’s ‘Haunted Mansion,’
‘Marvel’s Moon Girl and Devil Dinosaur,’ ‘Star Wars: Ahsoka,’ ABC’s
‘Abbott Elementary,’ Onyx Collective’s ‘Searching For Soul Food,’
ABC News and More Are Set To Take the Stage, With Hulu Serving as
the Official Streaming Destination for ‘ESSENCE Fest Primetime’
As the major entertainment sponsor of the 2023 ESSENCE Festival
of Culture™ from June 29 to July 3, Disney (NYSE: DIS) returns to
showcase its content and talent, celebrating the “Power of Joy”
through one-of-a-kind panels, special performances, meet and greets
with characters, exclusive screenings, and giveaways.
Hulu will once again serve as the official streaming destination
for “ESSENCE Fest Primetime.” All Hulu subscribers will have the
opportunity to join the celebration and catch exclusive
virtual-only content and highlights from daytime experiences, as
well as epic live performances from Ms. Lauryn Hill, Missy Elliott,
Megan Thee Stallion and many more in the Super Dome. “ESSENCE Fest
Primetime” will livestream on Hulu Friday, June 30, through Sunday,
July 2, from 7:00 p.m.–11:59 p.m. CT. This year’s ESSENCE Fest
Primetime is sponsored by Target.
Drawing more than 1.9 million in-person and virtual attendees
last year, ESSENCE Festival of Culture™ is the largest annual
gathering of people in the country. For more than a decade, Disney
has sponsored ESSENCE Fest.
“Disney is proud to return to the ESSENCE Festival of Culture as
a major sponsor and showcase the magic happening across our
brands,” said Jill Estorino, president and managing director of
Disney Parks International. “Through culture-defining storytelling,
unforgettable experiences, and more, we are inviting everyone to
experience first-hand ‘The Power of Joy’ and the many ways
creativity, innovation, and contributions from Black culture are
reflected across Disney.”
Offerings at this year’s festival will include the
following:
- Studio Showcase: “Haunted Mansion” director Justin
Simien is joined by cast members LaKeith Stanfield,
Tiffany Haddish and Rosario Dawson to kick off
the festival on Friday with an influencer brunch at the Grand Oaks
Mansion at River City Venues. The cast will take part in events and
panels on Saturday and Sunday that also include special looks at
the new Disney+ series “Star Wars: Ahsoka” and Walt Disney
Animation Studios’ upcoming musical feature “Wish,” starring Ariana
DeBose.
- Disney’s “Came to Play” Booth: All weekend, festival
attendees will have the chance to enter the world of Disney Parks,
Experiences and Products in the convention center. The space will
include surprise character appearances, fun photo opportunities,
giveaways and more. Inside the booth, festivalgoers can also enjoy
an immersive shopping experience featuring the latest products and
books–from Black licensees and authors—available in our parks,
stores and on shopDisney.com.
- Film Festival: Festival attendees can also check out the
ESSENCE Film Festival to catch panels and screenings with
filmmakers and talent from shows, movies, documentaries and
podcasts across the company, including ABC’s Janelle James, Lisa
Ann Walter and Sheryl Lee Ralph of “Abbott
Elementary,” Charity Lawson of the “The
Bachelorette,” Chandra Wilson of “Grey’s Anatomy,”
Gabourey Sidibe of “The Prank Panel” and Saycon
Sengbloh of “The Wonder Years”; Disney Branded
Television’s “Marvel’s Moon Girl and Devil Dinosaur”;
National Geographic’s “Critter Fixers: Country Vets” and
“Never Say Never with Jeff Jenkins”; 20th Television’s
“THE CHI”; Lexi Underwood from Freeform’s “Cruel
Summer”; Ashleigh Murray and Sinclair Daniel
along with executive producer and author Zakiya Dalila
Harris of the upcoming Hulu series “The Other Black
Girl.”
- ESSENCE Stage: ESSENCE stage activations include
a special fashion show celebrating 100 years of Disney and inspired
by 50 years of hip-hop taking place on Friday, July 29. Throughout
the weekend, Disney will host panels featuring Disney creators and
collaborators from across the company. Panels and special moments
include a Q&A session on Disney vacations across the globe, a
Celebrate Soulfully Parks showcase that highlights the experiences
of black culture and heritage at Walt Disney World and Disneyland
Resort, the long-standing career mentorship program for black
students, Disney Dreamers Academy, will host panel discussion,
special performances and more. On Saturday, July 1, Hulu will
showcase its “Black Stories Always” initiative, a year-round
commitment to authentic representation both in front of and behind
the camera. This one-hour programming block will include three
inspiring panels featuring representatives from Hulu and Onyx
Collective content and conversations surrounding Black storytelling
and experiences of every facet, color, and shade of Blackness.
- Black Authors: Book lovers can check out authors R.K.
Russell (“The Yards Between Us”) and Marisa Moore
(“The Plant Love Kitchen”) on the Black Storytelling panel
moderated by the executive editor of Andscape Books, Aliya
King Neil, and attend a book signing immediately
following the panel. Disney Publishing Worldwide will also be
celebrating titles by several authors in addition to Russell and
Moore in the Disney Retail Showroom, including ABC News’ Deborah
Roberts’ “Lessons Learned and Cherished” and Tre’vell
Anderson’s “We See Each Other.” Books for audience
giveaways will be shared with fans throughout the weekend.
- ABC News and Owned Television Stations: ABC News’
Janai Norman, co-anchor of the “Good Morning America”
Saturday and Sunday broadcasts, will anchor Saturday from the
Convention Center, plus join ESSENCE Stage later in the day as host
and panel moderator. New York’s WABC-TV Channel 7 Eyewitness News
anchor Sade Baderinwa and Los Angeles’ ABC7 anchor Rachel
Brown will also moderate panels and report from the festival.
ABC Owned Television Stations, in partnership with Microsoft
Philanthropy, will offer an exclusive preview of the new Our
America series “In The Black,” focusing on financial
empowerment with actress Phylicia Rashad.
- Executive Panels: Disney will host a series of panels at
the Global Black Economic Village and across the festival,
featuring executives sharing their personal and professional
insights as leaders and role models at Disney. Attendees are
invited to curated conversations and panels on sisterhood in the
workplace, supporting supplier diversity, and investing in Black
businesses and communities.
For more, please visit here and follow on all social platforms
with #DisneyxEssence.
About The Walt Disney
Company
The Walt Disney Company, together with its subsidiaries and
affiliates, is a leading diversified international family
entertainment and media enterprise that includes three core
business segments: Disney Entertainment, ESPN, and Disney Parks,
Experiences and Products. Disney is a Dow 30 company and had annual
revenues of $82.7 billion in its Fiscal Year 2022.
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Denise Horn Denise.Horn@disney.com
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