Marvel Celebrates Avengers’ 60th Anniversary With Beyond Earth’s Mightiest Campaign
June 14 2023 - 1:00PM
Business Wire
Milestone Celebration Includes All-New
Avengers Products, Launch of Marvel Fit, Collaborations with NFL,
MLB, MLS, WNBA and MiLB Teams
Marvel’s Avengers – including Captain America, Iron Man, Black
Panther, Thor, Captain Marvel, Black Widow, Hulk and more – have
been pop culture staples since the mighty Super Heroes’ comic book
debut 60 years ago. The all-star team’s inspirational heroism and
thrilling adventures have captivated generations of fans through
films, animated series, comics, consumer products and more.
This year, fans of all ages are invited to join the fun and
celebrate six decades of Earth’s Mightiest Heroes with brand-new
cross-category products spanning, but not limited to: apparel,
accessories, home décor, toys and collectibles. Noteworthy new
products include: LEGO® Marvel Captain America's Shield from the
LEGO Group, commemorative 60th Anniversary Marvel Legends figures
from Hasbro and Funko Pop! & Pin sets, as well as all-new
sportswear and athletic wellness products from elite brands
launching throughout 2023.
Marvel is also offering families an exciting way to engage with
fan-favorite Super Heroes by collaborating with major and minor
league sports teams across the country for Avengers’ 60th-inspired
Marvel Nights. Now through Fall 2023, select NFL, MLB, MLS, WNBA
and MiLB games will allow fans the opportunity to enjoy special
Marvel offerings, such as: a unique drone show, limited-edition
commemorative coins, Avengers’ product giveaways from Hasbro or
Avengers’ custom video content.
“Marvel’s preeminent Super Hero team has not only entertained
fans around the world for sixty years, but also, they’ve inspired
generations to embrace their individuality, power through life’s
challenges and always strive to help the greater good through
teamwork,” said Paul Gitter, Executive Vice President, Global Brand
Commercialization, The Walt Disney Company. “We’re thrilled to be
teaming up with world-class brands on expansive Avengers’ product
offerings and family entertainment in celebration of Earth’s
Mightiest Heroes.”
Full Line-Up Below:
NFL Teams October 29 – New
York Giants Official Date TBD - Philadelphia Eagles
MLB Teams May 19 –
Pittsburgh Pirates June 10 – Baltimore Orioles June 26 – New York
Mets July 15 – Oakland A’s July 18 – Chicago Cubs August 22 –
Milwaukee Brewers August 25 – Minnesota Twins August 26 – Detroit
Tigers
MLS Teams July 8 – New York
Red Bulls July 8 – Charlotte FC September 23 – FC Dallas
WNBA Team September 3 –
Chicago Sky
MiLB Teams August 12 –
Indianapolis Indians September 9 – Las Vegas Aviators
These major and minor league team collaborations, as well as new
athletic fashion and lifestyle launches, are all united under
Marvel Fit, which underscores Marvel’s continued focus on enhancing
active lifestyles, while further connecting fans with its iconic
characters.
For additional information on Marvel’s Beyond Earth’s Mightiest
campaign and expansive product offerings, visit
marvel.com/avengers60.
About Disney Consumer Products, Games, and Publishing
Consumer Products, Games and Publishing (CPGP) is the division
of Disney Parks, Experiences, and Products (DPEP) that brings
beloved brands and franchises into the daily lives of families and
fans through products – from toys to t-shirts, apps, books, console
games and more – and experiences that can be found around the
world, including on the shopDisney e-commerce platform and at
Disney Parks, as well as local and international retailers. The
business is home to world-class teams of product, licensing and
retail experts, artists and storytellers, and technologists who
inspire imaginations around the world.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media for
over eighty years. Marvel utilizes its character franchises in
entertainment, licensing, publishing, games, and digital media. For
more information visit marvel.com. © 2023 MARVEL
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version on businesswire.com: https://www.businesswire.com/news/home/20230614181656/en/
Jackie Feldman Director of Franchise and Licensing
Communications Jackie.Feldman@Disney.com
Alyssa Senko Manager of Franchise and Licensing
Communications Alyssa.Senko@Disney.com (813) 508-6508
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