Walmart Collaboration with The Jessica Simpson Collection Brings Boho-Chic to its Growing Fashion Assortment
April 16 2024 - 7:33PM
Business Wire
Introducing Jessica Simpson at Walmart, a chic,
California-inspired assortment of on-trend, affordable fashion and
accessories that celebrate women of all body types
Today, Walmart announced its collaboration with
The Jessica Simpson brand, bringing a new collection of women’s
apparel, swim and jewelry just in time for summer, with many of the
items designed exclusively for Walmart.
Inspired by Jessica Simpson’s Texas roots and love for
California’s eternal summer energy, the brand celebrates being a
woman by offering fashion for every body without sacrificing
comfort or confidence. The collection features boho-chic styles and
cool classics with a bit of something extra to help Walmart
customers build their spring and summer wardrobes.
“I am so excited to partner with Walmart to bring our collection
to a whole new group of dynamic and beautiful customers,” said
Jessica Simpson. “Walmart is an incredible one-stop shop and allows
us to further expand our mission to help every woman feel her
absolute best and most confident in fashion and accessories that
are on-trend, while still being classic and affordable."
Starting today, customers can shop The Jessica Simpson
collection with Walmart-exclusive styles customers can’t find
anywhere else. The Jessica Simpson collection includes 100 items
across women’s and plus fashion, swim and jewelry, priced from
$7.96 - $38, with most items under $30. Aligned with Jessica’s
ethos to offer fashion for all body types, the collection ranges in
size from XS – 4X in sportswear and XS – XXL in swimwear.
Collection highlights include:
- Cool classics mixed with garden florals and a Cali-boho
vibe: Pieces across the line are influenced by Jessica’s Texas
roots and California’s eternal summer energy to build a versatile,
easy to wear spring and summer wardrobe. Examples include Jessica
Simpson Beloved High Waisted Shorts ($19.50), Jessica Simpson
Uptown Jean Jacket ($29.50), Jessica Simpson Doria Halter Tie Top
($19) and Jessica Simpson Flare Cap Sleeve Dress ($29).
- Swim essentials fit for any pool party or summer
vacation: Designed exclusively for Walmart, highlights from the
swim collection include Jessica Simpson Swimwear Ruched Skirt
Coverup ($16), Jessica Simpson One Shoulder Printed Bikini Top
($22) and Jessica Simpson Mid-Rise Printed Bikini Bottoms
($18).
- Jewelry that completes the look: The new collection has
some of the brand’s best sellers, including Jessica Simpson Twisted
Layer Hoop Earrings ($7.96), Jessica Simpson Butterfly Layer
Necklace ($8.96) and Jessica Simpson Crystal Cross Necklace
($8.96).
“Our mission is to be the customer’s first choice for fashion by
offering great style at an incredible value, and we’re excited that
the new Jessica Simpson collection delivers on that mission in an
authentic way,” said Ryan Waymire, Senior Vice President of
Fashion, Women’s Group, Walmart U.S. “Jessica’s trademark Texas
charm and highly coveted personal style is reflected across this
beautiful collection, and we know customers are going to love
it.”
The Jessica Simpson collection will be available to shop on
Walmart.com and in more than 800 stores across the country, with
seasonal drops throughout the year. To shop the Jessica Simpson
brand now, visit Walmart.com/jessicasimpson.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered
omnichannel retailer helping people save money and live better -
anytime and anywhere - in stores, online, and through their mobile
devices. Each week, approximately 255 million customers and members
visit more than 10,500 stores and numerous eCommerce websites in 19
countries. With fiscal year 2024 revenue of $648 billion, Walmart
employs approximately 2.1 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy,
and employment opportunity. Additional information about Walmart
can be found by visiting corporate.walmart.com, on Facebook at
facebook.com/walmart, on X (formerly known as Twitter) at
twitter.com/walmart, and on LinkedIn at
linkedin.com/company/walmart.
About The Jessica Simpson Collection
The Jessica Simpson® Collection is inspired by and designed in
collaboration with owner and founder Jessica Simpson,
entertainment, music and style icon. This lifestyle collection
reflects all that is modern Americana: it is iconic,
fashion-forward, accessible, free-spirited, timeless and
affordable. Available globally, the collection spans over 50
product categories and growing including footwear, young
contemporary and plus size apparel, outerwear, sunglasses, optical
frames, handbags and small leather goods, swimwear, perfume,
scarves/hats/wraps, jewelry, intimates, leg wear, slippers, cold
weather accessories, luggage, girls and baby footwear, apparel,
coats, swimwear, legwear and a maternity collection. A lifestyle
home offering includes bedding, towels, home and cosmetic
accessories, and giftables. The collection, like Jessica herself,
is classically familiar, approachable yet inspirational, sexy yet
sweet, flirtatious and whimsical, vintage at times, but always
of-the-moment. In 2021, Jessica and her mother and business
partner, Tina Simpson, acquired complete ownership of the brand
they founded together in 2005. Coined the "Billion Dollar Baby" by
WWD in 2010, the brand has been recognized through the years by the
Accessories Council, CFDA and most recently Jessica was honored
with the Icon Award at the 2023 Footwear News Achievement Awards.
The Jessica Simpson® Collection is currently available in over
3,000 points of distribution worldwide and at
www.jessicasimpson.com.
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