Walmart First Retailer to Install Mamava Lactation Suites
August 25 2020 - 11:00AM
Business Wire
Delivering Best-in-Class Breastfeeding Support
to Associates and Customers
In time for National Breastfeeding Month this August, Walmart
and Mamava announced plans to install Mamava lactation suites into
more than 100 Walmart stores this year, further extending
breastfeeding support to associates and customers.
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the full release here:
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Walmart is the first retailer to install
Mamava breastfeeding pods. They are free to use and give moms an
additional private, secure choice to breastfeed or pump. (Photo:
Business Wire)
Mamava lactation suites, or pods, are freestanding spaces that
provide a clean, comfortable, and private option to breastfeed or
pump. The pods are accessed through the Mamava app, which guides
mom to a pod’s location, opens the pod with the touch of a button
and allows mom to customize lighting and airflow, leave digital
notes of encouragement for other moms and listen to soothing
sounds. The pods are free to use. Walmart is the first retailer to
install Mamava pods in a store setting, offering moms another
breastfeeding option. See which Walmart stores have a Mamava
pod.
“We started Mamava to ensure that every breastfeeding mother
could choose whether or not to breastfeed, so we set out to remove
all barriers to making that choice,” says Sascha Mayer, Mamava’s
CEO and co-founder. “Walmart’s commitment to supporting
breastfeeding associates and community members with Mamava pods is
a huge leap forward for inclusivity and normalizing breastfeeding
culture.”
An Associate With An Idea
The Walmart and Mamava relationship began when Walmart associate
and new mom, Tennille Webb, discovered a Mamava pod while traveling
and advocated to bring them to Walmart stores.
“When I discovered and used the Mamava pod that first time, it
was a game-changer for me and I knew it would be a great option
that gives my fellow Walmart associates and our customers another
choice in their breastfeeding journey,” says Webb. “I’m honored to
see that my idea has come to reality in our stores, it’s teaching
my son how one person can make a big difference.”
The launch follows a successful pilot in three Walmart stores
last year. The retailer plans to install a Mamava pod in more than
100 stores across the country by the end of this year, with more
planned in the years to come.
“There is nothing else like the Mamava pod. We strongly believe
in what Mamava is doing to support moms and the experience the pods
help create,” said Julie Murphy, Executive Vice President, Walmart
U.S. People. “We are very excited to provide this for moms who work
and shop at our stores.”
Walmart currently has Mother’s Rooms in several hundred stores
for associates and customers to use. The Mamava pods are intended
for select stores without a Mother’s Room, offering moms another
choice.
A recent survey by Mamava and Medela found that COVID-19 has
made moms even more committed to breastfeeding, in part for its
immunological benefits. For more information about how Mamava
supports breastfeeding moms, visit www.mamava.com.
Breast Pump Program
Walmart’s commitment to helping moms doesn’t stop with Mamava.
Through the retailer’s new Breast Pump Program, expectant moms can
receive a premium breast pump covered by their insurance, without
ever leaving their home. The easy-to-use service, offered in
English and Spanish, allows parents to quickly see which pumps are
covered under their insurance. A team of mom and baby specialists
will take care of filing the insurance paperwork and once approved,
the breast pump will be shipped straight to the customer’s door for
free.
Baby Feeding Guide Walmart
recognizes the challenges that new moms can face when working to
provide the proper nutrients their newborn. With our Baby Feeding
Guide, we inform and empower new moms with the knowledge they need
to feed their baby, whether they are breastfeeding or formula
feeding. Our guide meets mothers where they are, with information
about caring for a newborn, toddler, and even themselves. New moms
can also find a variety of other resources including lactation
consulting services, nursing must-haves and feeding tips for
working moms.
About Mamava Mamava, the leading expert in lactation
space design, is dedicated to transforming the culture of
breastfeeding in the United States by providing flexible lactation
space solutions designed to meet the needs of breastfeeding
families. Mamava pods are linked into a proprietary smart
technology system that empowers easy wayfinding and autonomous
access. Moms can open them with Mamava’s free app (available for
iOS and Android). The app also allows moms to see availability of
pods, opt into vacancy alerts, adjust interior lighting and
airflow, and leave digital notes of support for the next person.
Best of all, the app helps moms find more than 6,000
(Mamava-vetted) places to pump on the go—not just Mamava pods, and
never a bathroom. To learn more, visit Mamava at mamava.com, and
follow Mamava on Twitter, Facebook, and Instagram.
About Walmart Walmart Inc. (NYSE: WMT) helps people
around the world save money and live better - anytime and anywhere
- in retail stores, online, and through their mobile devices. Each
week, over 265 million customers and members visit approximately
11,500 stores under 56 banners in 27 countries and eCommerce
websites. With fiscal year 2020 revenue of $524 billion, Walmart
employs over 2.2 million associates worldwide. Walmart continues to
be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be
found by visiting corporate.walmart.com, on Facebook at
facebook.com/walmart and on Twitter at twitter.com/walmart.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200825005655/en/
Anne Hatfield, Walmart Global Communications,
annehatfield@walmart.com Ann Pechaver, Mamava PR, annp@mamava.com
Click here for photos and video of a Mamava pod in a store
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