STRATHAM, N.H., April 19, 2016 /PRNewswire/ -- Timberland
today announced plans to bring its rugged-to-refined collections of
footwear, apparel and accessories to one of the Seattle area's premier shopping destinations,
Bellevue Square. Opening on
April 22nd, the new 2,900
square foot Timberland® specialty retail store will
outfit Seattleites for their everyday adventures – from bustling
Eastside neighborhoods to the coast of Puget Sound – with styles
that boast timeless design alongside modern, crafted pieces.
Timberland has long been known and respected as a brand for the
outdoors, and today is redefining what the outdoors means. Life
along the Modern Trail celebrates the spontaneous changes in plans
that fill consumers' lives today. It journeys across city streets,
rooftop gardens and everywhere in between. This spring, Timberland
confidently equips men and women for whatever warm-weather occasion
is next.
"Seattle and its neighboring
communities, like Bellevue, epitomize the Modern Trail. It's an
impressive blend of city streets, quaint neighborhoods and lush
forests perfect for exploration and adventure," explained
Kate Kibler, vice president of
direct to consumer, Timberland. "Consumers here need the
versatility and adaptability in their head-to-toe looks to take on
their day, without sacrificing in the style department, and that's
where we come in. We're incredibly excited to open the doors to the
new store to serve our customers, but also to become a part of
their active community."
Much like life along Seattle's
northwestern locale, Timberland's spring collections are inspired
by life near the water, a place where the weather seems to be a
central figure – always changing and never predictable. To conquer
such unpredictability, the brand offers seasonal layering pieces,
rugged outerwear, cool indigo blues and salt-washed fabrics that
offer the perfect balance of style and protection fit for any
adventure. Shoppers can expect to find a look for any occasion on
the Modern Trail – like a waxed canvas jacket for more rugged
excursions or the Britton Hill boot with SensorFlex™ comfort
technology when adaptability is paramount – among the complete
selection of spring footwear, apparel and accessories.
The Bellevue store will incorporate signature elements like a
"boot wall" and new features like a central "social hub" where
consumers can learn how to care for their products post-purchase,
receive lace customization and engage with product through
interactive product presentations. The store will also showcase a
full collection of Timberland Boot Company® footwear.
Timberland Boot Company® footwear is a distinctive
collection that seeks out the finest leathers and materials, and is
the brand's benchmark of modern craftsmanship and style.
Additionally, Timberland has designed an exclusive Seattle-inspired t-shirt to mark the
occasion.
Discover what's new and join @Timberland along the #ModernTrail
online, and at these interactive in-store events:
- April 30th: Meet the
team, enjoy catered bites and win free footwear at the grand
opening party from 12-3 p.m.
- May 7th: Join
Timberland and Bellevue Brewing Company for a beer tasting from
2-5 p.m., while checking out the
season's best looks
- May 14th: Let the
Timberland team give new life to a favorite pair of shoes with
complimentary shoe reconditioning
- May 21st: Indulge with
free Top Pot hand-forged coffee and donuts, with footwear giveaways
every hour from 10:30 a.m. to 1:30
p.m. with boot giveaways every hour
Following in the footsteps of Timberland® retail
locations around the world, the new space is designed to reflect
the company's long-standing commitment to sustainability by
utilizing recycled materials and other environmentally-responsible
building practices. Build-out features include reclaimed wood and
industrial machinery used for table bases; recycled ceramic tiles;
FSC-certified woods; reduced-wattage LED lighting; Energy
Star-eligible equipment and appliances; low volatile organic
compound (VOC) paints; and water-conserving plumbing fixtures.
The store is located at 245 Bellevue Square, Bellevue, WA 98004. Store phone: (425)
453-4685. Hours: Monday – Saturday, 9:30
a.m. – 9:30 p.m.; Sunday
11 a.m. – 7
p.m.
About Timberland
Timberland is a global leader in the
design, manufacturing and marketing of premium footwear, apparel
and accessories for the outdoor lifestyle. Best known for its
original yellow boot introduced in 1973, Timberland today outfits
consumers from toe-to-head, with versatile collections that reflect
the brand's rich heritage of craftsmanship, function and style.
Timberland markets lifestyle products under the
Timberland® and Timberland Boot Company®
brands, and industrial footwear and workwear under the Timberland
PRO® brand. Its products are sold throughout the world
in leading department and specialty stores as well as company-owned
retail locations and online. Timberland's dedication to making
quality products is matched by an unwavering commitment to
environmental and social responsibility – to make things better for
its products, the outdoors, and communities around the globe. To
learn more about Timberland, a brand of VF Corporation (NYSE: VFC),
please visit timberland.com or follow us along the modern trail
@timberland.
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SOURCE Timberland