VF Corp. Struggles With Sales -- 2nd Update
October 23 2015 - 4:24PM
Dow Jones News
By Chelsey Dulaney
Shares in VF Corp., the owner of brands such as North Face and
Wrangler, fell to their lowest point in a year Friday after the
company trimmed its outlook for the year, and indicated it wouldn't
be adding to its roster of brands soon.
The apparel conglomerate said on a conference call with analysts
to discuss its third-quarter earnings that it hasn't made progress
on an acquisition. VF executives have said this year that
acquisitions are the company's top priority and expressed
frustration about the lack of movement on the deals front.
Chief Executive Eric Wiseman said Friday that "fortunately and
unfortunately nothing has changed." The company is still working on
opportunities, he said, but didn't make progress last quarter.
"Eventually something will happen," he said. "We just don't know
when that will be." VF's last big deal was its nearly $2 billion
acquisition of the Timberland brand in 2011.
Shares of the company tumbled as much as 16% Friday as it also
reported softer-than-expected sales for the third quarter and
lowered its outlook for the year. Shares were off 13.5% at $63.36 a
share in late trading.
One contributor to VF's soft results and guidance, the company
said, is the slowdown in oil exploration, which is weighing on
sales in its Bulwark workwear brand that sells protective gear such
as coveralls and bib overalls.
VF said it now expects sales in that segment, which includes its
MLB and NFL licensed-sports apparel, to be flat for the year. It
had previously expected a mid single-digit percentage increase in
sales.
Since crude oil prices headed south more than a year ago, energy
companies have been laying off workers and idling rigs. Graves
& Co., a Houston consulting firm, recently projected the number
of energy-company layoffs world-wide at over 200,000. More cuts are
expected as crude has shown little sign of rebounding soon.
The workwear business is a small part of VF's overall revenue.
But the company is also feeling weakness in its sportswear and
contemporary brands businesses. On the call with analysts, Mr.
Wiseman said VF's consumer traffic was down across the board in the
quarter.
For the year, VF said it is now expecting revenue, excluding
currency fluctuations, to grow 7.5%, down from its July guidance
for 8% growth. It is now expecting a profit of $3.18 a share, down
four cents from its previous outlook, because of a bigger hit from
foreign exchange.
Sam Poser, an analyst at Sterne Agee CRT, said retailers are
currently in a slow period, between the back-to-school season and
the holiday season, which has magnified some concerns over the
industry's health.
"There are a lot of people nervous," he said.
Mr. Poser pointed to strength in VF's top brands, such as
Timberland, where sales rose 21% excluding currency swings during
the third quarter, and North Face, which logged 11% growth on a
constant-currency basis.
In the third quarter, VF booked a profit of $459.9 million, or
$1.07 a share, down from $470.5 million, or $1.08 a share, a year
earlier.
Revenue rose 2.6% to $3.61 billion. Adjusted for currency
fluctuations, sales were up 8%.
Analysts had projected earnings of $1.12 a share on $3.68
billion in revenue, according to Thomson Reuters.
Write to Chelsey Dulaney at Chelsey.Dulaney@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
(END) Dow Jones Newswires
October 23, 2015 16:09 ET (20:09 GMT)
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