MERRIAM, Kan., Sept. 22, 2015 /PRNewswire/ -- A new partnership
between Lee Jeans and ESPN's Mike & Mike in the Morning unveils
how the duo compared to America on the topic of tailgating
according to a national poll*. While it's not surprising they both
side with the masses (72 percent) and pick jeans as a staple of
their game day attire, knowing the odd couple of sports, they do
have differing opinions on other tailgate traditions. Here's how
they side with America:
- College vs. Pro Football Tailgating:
- Golic says: College
- Greenburg says: Pro
- America says: College
Fifty-seven percent selected the college football atmosphere,
which can't be beat with Americans most often citing southern
schools like Florida, Alabama and LSU as
having the best tailgating reputations.
- Best Pro Football Tailgate Locale:
- Golic says: Kansas City
- Greenburg says: Green Bay
- America says: Green Bay
Nearly one in six Americans side with Greeny and choose Green
Bay as their favorite pro football-tailgating locale. Golic's nod
to Lee Jeans' hometown Kansas City is all because of the barbecue!
But beware: Americans rank barbecue sauce as the number one
"stain-emy" of the American tailgate. And considering paper towels
and wet wipes are two of the most commonly forgotten tailgating
items, that's a denim disaster waiting to happen.
- Favorite Tailgate Food:
- Golic says: Traditional Fare
- Greenburg says: High-Class Fare
- America says: Traditional Fare
Tailgaters like tradition, even when it comes to food, with 77
percent preferring tailgate staples such as burgers, brats and hot
dogs. Among the traditional fare, tailgaters picked burgers more
often than wings and hot dogs more often than brats.
- Favorite Tailgate Games:
- Golic says: Bag Toss/Cornhole
- Greenburg says: Beer Pong
- America says: Bag Toss/Cornhole and Beer Pong
Playing games is one of the top tailgating traditions. While Bag
Toss/Cornhole and Beer Pong are tied for the top spot at 36 percent
of votes each, Americans broadly agree that Cornhole is the name of
the game; 70 percent of tailgaters call it Cornhole, while nearly
30 percent refer to it as "Baggos."
- Dressing for the Day – Comfort versus Looking Good:
- Golic says: Comfort
- Greenburg says: Looks
- American says: Both
Comfort and looks win as the most important tailgating attire
criteria, beating superstition, fitting in with fellow fans and
standing out from the crowd. With 85 percent of tailgaters arriving
between 7 a.m. and 12 p.m., and 60
percent continuing the party after the game, it's a long day of
grilling, cheering and Cornhole tossing requiring comfort and style
that lasts all day.
"We've been to a lot of stadiums and a lot of tailgates. There
is one tailgate staple beyond your typical burgers, brats or beers:
jeans," said Mike Greenberg. "Lee
jeans have done what is often impossible," added Mike Golic. "They make Greeny look good and make
sure I'm comfortable. It's the best of both worlds, so we've
declared Lee the official apparel of tailgating."
"Lee gets comfort; it is a key piece of our design philosophy
and a key to tailgating, but we've achieved superior comfort
without sacrificing style, to Greeny's appreciation," said
Kim Yates, Vice President of
Marketing at Lee Jeans. "We're excited to launch this new campaign
featuring these two tailgating veterans and share some interesting
data on the tradition that Lee is thrilled to be a part of as a
leading denim brand."
Which Mike do you side with? Tweet @LeeJeans using #LeeTailgate
to share which tailgating Mike you're more like with either
@ESPNGolic or @ESPNGreeny. To grab a pair of Lee jeans for your
next tailgate, visit lee.com.
*Lee Jeans, in conjunction with Qualtrics, commissioned a
survey of 600 nationally representative U.S. adults, ages 25-54,
between Aug. 21 and Aug. 24,
2015, with a 4% margin of error.
About VF
VF Corporation is a global leader in
branded lifestyle apparel and footwear with more than 30 brands.
The company's five largest brands are The North
Face®, Vans®,
Wrangler®,Timberland®,
and Lee®. Other brands include 7 For
All Mankind®, Bulwark®,
Eagle Creek®, Eastpak®,
Ella Moss®,
JanSport®,
Kipling®, lucy®,
Majestic®,
Napapijri®,Nautica®, Red Kap®, Reef®,
Riders®, Splendid® and SmartWool®.
For more information, please visit www.vfc.com.
About
Lee®
Lee®, a VF
Corporation (NYSE: VFC) brand, is an iconic American denim and
casual apparel brand. Lee's® collections
include a uniquely styled range of jeans, pants, shirts, shorts and
jackets for men and women — girls and boys. Backed by 125 years of
authenticity, Lee's® consumer-focused
innovation, versatile styling and superior comfort continues to
inspire generations of brand loyalists. Committed to the community,
the company founded the Lee National Denim
Day® in 1996, an annual event that has
now raised more than $91
million for the fight against breast cancer. For more
information, please visit www.lee.com.
MEDIA CONTACT:
Jane
Chandler
573.230.3427 | jchandler@crossroads.us
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SOURCE Lee Jeans