AUBURN HILLS, Mich.,
July 21, 2015 /PRNewswire/ --
- The FIAT brand will have a display area on the beach
allowing more than 500,000 attendees to experience FIAT brand
vehicles
- The FIAT brand portfolio will include the all-new 2016 Fiat
500X crossover, the high-performance Fiat 500 Abarth Cabrio, the
four-door 500L Urbana Trekking, the Fiat 500 1957 edition and the
all-electric Fiat 500e
- Activation will include GIF booth, interactive window
shopping display and Jones Soda
sampling
- The all-new Fiat 500X crossover makes its Vans US Open of
Surfing debut and, back by popular demand, will be the brand's
water-bound FIAT-skis and the special Fiat 500L "Vans" design
concept car
FIAT Brand North America is
teaming up with Vans US Open of Surfing for the third year,
July 25 - August 2 in Huntington Beach, California. As part of the
activation, the FIAT brand will display a stand that allows
attendees to interact with the full FIAT portfolio, including the
all-new 2016 Fiat 500X crossover, the high-performance Fiat 500
Abarth Cabrio, the four-door 500L Urbana Trekking model, the Fiat
500 1957 edition and the all-electric Fiat 500e. The display will
also include the special Fiat 500L design concept inspired by Vans,
which was created exclusively for last summer's event. Vans vice
president Steve Van Doren will be on
the sand, barbequing for beach-goers with the special Fiat 500
grill.
![FIAT and Vans US Open of Surfing Partner this July for 3rd year in Huntington Beach, CA FIAT and Vans US Open of Surfing Partner this July for 3rd year in Huntington Beach, CA](https://photos.prnewswire.com/prnvar/20150721/238788)
"As the FIAT brand continues to evolve, our partnership with
Vans and with one of the summer's most exciting surfing events
continues to grow as we enter our third year together," said
Jason Stoicevich, Head of FIAT Brand
North America. "This summer, we'll offer fans more of everything,
including a look at our all-new 2016 Fiat 500X all-wheel-drive
crossover, a GIF booth where beach-goers can share images of
themselves on one of surfing's largest stages and an opportunity to
discover even more about the Fiat 500X through our interactive
window shopping display at the FIAT brand's beach activation."
In addition to the vehicles on the sand, the brand's popular
water-bound FIAT-skis, which made a splash the last two years, will
be back surfing the waves of Huntington
Beach in a return visit to the West Coast. Activation will
include GIF booth, interactive window shopping display and
Jones Soda sampling
(#JonesinforaFiat500X). Those attending the event will also have
the opportunity to receive FIAT brand giveaways, including Wayfarer
sunglasses, branded tote bags and other FIAT-branded items.
The 2015 Vans US Open of Surfing will run from July 25 to August 2. All events are free and open
to the public and can be viewed daily on the live webcast at
vansusopenofsurfing.com. Live coverage can also be seen on the FIAT
Facebook, Twitter and Instagram channels, as well as
behind-the-scenes content broadcast live via Periscope.
Vans, the original action sports footwear and apparel brand,
joins the city of Huntington Beach
to present the 2015 Vans US Open of Surfing July 25 - August 2. In partnership with the World
Surf League (WSL) and event owner and operator IMG, the Vans US
Open of Surfing will host the world's elite in surfing,
skateboarding and BMX, bringing premier action sports competition
to Surf City this summer. As part of a festival-wide celebration of
creative expression, the fan-driven event will also feature artist
exhibits and installations, beach activities, interactive sponsor
displays and more.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand,
is the original action sports footwear and apparel brand. Vans
collections include authentic footwear, apparel, accessories and
snowboard boots that are sold globally in more than 170 countries
through a network of subsidiaries, distributors and international
offices. VF Outdoor, Inc. owns and operates more than 415 stores of
the Vans brand in the United
States and internationally, each offering a range
of Vans footwear and apparel while communicating the
brand's rich heritage. The Vans brand promotes the action
sports lifestyle, youth culture and creative self-expression
through the support of musicians, artists and athletes on boards
and bikes all over the globe and through progressive events such as
the Vans Triple Crown of Surfing®, the Vans Downtown
Showdown, the Vans Pool Party, the Vans Warped
Tour® and surfing's most prestigious contest, the Vans US
Open of Surfing.
Vans, "Off the Wall" Since '66
www.vans.com
facebook.com/vans
twitter.com/vans_66
About the Fiat 500X
The 2016 Fiat 500X is the latest
addition to the FIAT lineup in North
America, delivering the Italian design and engaging driving
dynamics that are synonymous with the FIAT brand. The 500X offers
an available advanced all-wheel-drive system, functionality, and a
full array of safety, comfort and convenience features. The all-new
crossover features two engine options, an available nine-speed
transmission and an all-wheel drive system with a disconnecting
rear axle for improved fuel efficiency. Loaded with up to 70
available advanced safety and security features, the Fiat 500X is
available in five trim models and 12 exterior colors to offer the
personalization options that FIAT vehicles are known for. Crafted
in Italy at the Melfi assembly
plant, the all-new Fiat 500X is now arriving in FIAT studios in
North America.
About FIAT Brand
The FIAT brand stands for discovery
through passionate self-expression. That philosophy is embodied by
the iconic Fiat 500 or Cinquecento – a small car that lives big.
Italian at heart and rooted in a rich heritage, the 500 is sold in
more than 100 countries around the world and is synonymous with
modern, simple design blending form, function, technology and a
pride of ownership that is genuine.
In North America, the Fiat 500
was introduced in March 2011 and was
soon followed by the Fiat 500c (Cabrio), the high-performance Fiat
500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the
five-passenger Fiat 500L. The FIAT brand continues to expand
with the introduction of the Fiat 500X, an all-new crossover that
combines Italian style with functionality, performance and
all-wheel drive confidence. The all-new Fiat 500X arrived
at FIAT studios in the second quarter of 2015.
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SOURCE FCA US LLC