STRATHAM, N.H., Sept. 25, 2014 /PRNewswire/ -- Today, and in
the weeks surrounding, Timberland employees and partners around the
globe come together to participate in Timberland's annual global
event, Serv-a-palooza. Initiated in 1997 to inspire employees to
give back to their local communities, the signature fall
celebration provides Timberland employees worldwide one full day of
service to impact the community, build teamwork and engage
stakeholders in the brand's ethic of service.
Timberland's commitment to corporate responsibility is rooted in
giving back to the communities in which employees work, live and do
business; the brand has celebrated its longstanding commitment to
volunteerism through its signature Serv-a-palooza event for the
past 17 years. At Timberland, volunteerism is a way of life. The
power of people transforming communities through hands-on service
is central to Timberland culture.
"Even in its 17th year, Serv-a-palooza remains one of
our most beloved community service events," said Atlanta
McIlwraith, senior manager of community engagement for Timberland.
"Serv-a-palooza represents an opportunity for us to reconnect with
our neighbors and provide them with much needed resources that will
support their community growth for years to come. It is our
continued hope that our unwavering commitment to service will
inspire others to spread the positive impact throughout their own
communities around the world."
Across North America,
Europe and Asia, Timberland is hosting projects in more
than 50 locations, across 15 international markets with some 12,000
hours of service performed by 1,500+ volunteers in September and
October. Some events include:
- Building a library for a local Primary School that has limited
resources in Malaysia
- Cleaning up a coastal beach in Taiwan
- Reconstructing a homeless shelter for children in the
Dominican Republic
- Planting 1,200 trees in Italy
to create an urban park
- Renovating a shelter in the United
Kingdom
- Today, at Timberland Headquarters alone, more than 360
employees and guests will serve more than 2,900 hours in seven
community building projects in nearby Lawrence, Massachusetts
As part of the Path of Service™ program, which provides
full-time employees up to 40 paid volunteer hours per year,
Timberland organizes two global service events each year. The
annual Spring event, Earth Day,
focuses on Timberland's commitment to serving the environment and
Serv-a-palooza in the Fall, focuses on serving communities in need.
During this year's Earth Day
celebration, Timberland employees surpassed a major milestone of
having served over one million hours. Serv-a-palooza will get the
brand underway in serving its next million hours.
This August marked Timberland's first volunteerism effort geared
entirely towards its consumers. The brand partnered with CrowdRise,
an innovative digital fundraising platform created by actor and
philanthropist Edward Norton, to
establish a six-week sponsored volunteerism Challenge. The
Challenge was designed to incentivize consumers to volunteer for a
cause of their choice, as well as recruit donors and other
volunteers. The Challenge concluded on September 18th and raised a total of
over $75,000 and contributed over
1600 volunteer hours.
About Timberland
Timberland, a brand of VF
Corporation (NYSE: VFC), is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland®,
Timberland PRO®, and Timberland Boot Company®
brands, all of which offer quality workmanship and detailing and
are built to withstand the elements of nature.
Timberland® products are sold throughout the world in
leading department and specialty stores as well as company-owned
retail locations and online. Timberland is committed to doing its
part to address environmental challenges and minimize its impact.
From product design to manufacturing and shipping, Timberland is
constantly finding new ways to be a little lighter on the
environment. Throughout its product collections, you'll find
recycled PET bottles in linings, recycled rubber in outsoles,
leather from silver- and gold-rated tanneries and organic cotton.
Timberland's dedication to making quality products is matched by
its commitment to "doing well and doing good" -- forging powerful
partnerships among employees, consumers and service partners to
transform the communities in which they live and work. To learn
more about Timberland, please visit www.timberland.com.
CONTACT:
Jessica Redling
Porter Novelli
212-601-8164
Jessica.Redling@PorterNovelli.com
SOURCE Timberland