Vans Reveals Top Fifty High Schools Nationwide Vying for Grand Prize in the Fifth Annual Custom Culture Art Competition Suppo...
April 25 2014 - 1:30PM
Marketwired
Vans Reveals Top Fifty High Schools Nationwide Vying for Grand
Prize in the Fifth Annual Custom Culture Art Competition Supporting
Arts Education
Public Online Vote Now Open to Select Top Five High Schools for
a Chance to Win $50,000 for Their Art Programs and a Trip to New
York City
CYPRESS, CA--(Marketwired - Apr 25, 2014) - Vans launches online
voting today for the Custom Culture high school art competition --
in partnership with Americans for the Arts, Journeys and
truth® -- calling on the public to help narrow down 50
semi-finalists to the top five high schools competing for $50,000
for their school's art programs, among other awards.
Beginning today, April 25 through May 12, students, teachers,
parents and friends nationwide may log onto the Custom Culture
website (vans.com/customculture) and vote for their favorite school
designs to advance in the competition. The five finalists will head
to New York City in June for a final showcase event featuring
celebrity judges at the renowned Industria Superstudio, where the
grand-prize winner of the $50,000 donation will be announced.
"Narrowing down to the 50 semi-finalists was not an easy feat,"
said Sarah Crockett, vice president of global consumer marketing at
Vans. "The immense creativity coming out of the schools inspires us
even more each year. When the designs come in and we see what the
students create, it further solidifies our commitment at Vans to
supporting students in their artistic pursuits and helping schools
secure the resources to make that happen."
Vans Custom Culture was created to inspire and empower high
school students to embrace their creativity through art and design,
while calling attention to the fact that school art programs are
suffering due to shrinking education budgets. Earlier this year,
2,000 schools across the country registered to compete -- the most
participating schools in Custom Culture's five-year history. As
part of the competition, each participating school created four
custom designs to represent the Vans "Off the Wall" lifestyle
(Action Sports, Music, Art, Local Flavor) using blank sneakers as
the canvas. From there, an internal Vans team narrowed down the
selection to the top 50 schools for the public to weigh in on
(listed by region below).
In addition to the $50,000 grand prize, Vans will award $4,000
to the four runners-up. Finalists will also be eligible for a
$10,000 'Local Attitude' award, presented by retail partner
Journeys to the school that creates the most compelling 'local
flavor' design. Further, the 50 semi-finalists have the chance to
compete for a separate $10,000 award from truth® -- the nation's
largest youth smoking prevention campaign. Participants will be
challenged to customize a skateboard deck inspired by their
reaction to a raw fact about tobacco. The fact for this year is:
'In 2006, a judge ruled that Big Tobacco had been engaged in a
50-year scheme to deceive the public about the dangers of
smoking.'
Vans Custom Culture has grown exponentially since its inception
in 2010 with 326 participating schools, to 2,000 schools this year.
To date, the competition has reached hundreds of thousands of
students and pumped more than $320,000 back into high school art
programs.
For more information or to vote for the winning designs, visit
the Custom Culture website at vans.com/customculture.
Top 50 Schools Competing for Spot in Final Five Via Public
Online Vote:
California Region:
- Canyon Springs High School - Moreno Valley, CA
- Carlsbad High School - Carlsbad, CA
- Downey High School - Downey, CA
- Evergreen Valley High School - San Jose, CA
- Los Angeles County High School for the Arts - Los Angeles,
CA
- Marina High School - Marina, CA
- Orange County School of the Arts - Santa Ana, CA
- Sheldon High School - Sacramento, CA
- University High School - Irvine, CA
- Upland High School - Upland, CA
Southwest Region:
- Bel Air High School - El Paso, TX
- Friendswood High School - Friendswood, TX
- Greenville High School - Greenville, TX
- Los Lunas High School - Los Lunas, NM
- Pagosa Springs High School - Pagosa Springs, CO
- Raymondville High School - Raymondville, TX
- Rio Rancho High School - Rio Rancho, NM
- St. Gregory College Preparatory School - Tucson, AZ
- Veterans Memorial High School - Brownsville, TX
- Wheat Ridge High School - Wheat Ridge, CO
Southeast Region:
- Athens Drive High School - Raleigh, NC
- Calvary Christian Academy - Fort Lauderdale, FL
- Eastern High School - Louisville, KY
- Fontainebleau High School - Mandeville, LA
- Freedom High School - Orlando, FL
- Hermitage High School - Henrico, VA
- John Carroll Catholic High School - Birmingham, AL
- Kickapoo High School - Springfield, MO
- TERRA Environmental Research Institute - Miami, FL
- Wright City High School - Wright City, MO
Northwest Region:
- Aloha High School - Beaverton, OR
- Bellevue West High School - Bellevue, NE
- North Medford High School - Medford, OR
- Parker High School - Parker, SD
- Pinedale High School - Pinedale, WY
- Sandy High School - Sandy, OR
- Shenandoah High School - Shenandoah, IA
- St. Paul Preparatory - St. Paul, MN
- St. Stephen's Academy - Beaverton, OR
- West Marshall High School - State Center, IA
Northeast Region:
- Byron Center High School - Byron Center, MI
- Central Bucks High School West - Doylestown, PA
- Century High School - Eldersburg, MD
- Cinnaminson High School - Cinnaminson, NJ
- Cumberland Valley High School - Mechanicsburg, PA
- Oceanside High School - Oceanside, NY
- Pickerington Central High School - Pickerington, OH
- St. Croix Falls High School - St. Croix Falls, WI
- Wellesley High School - Wellesley, MA
- Westlake High School - Westlake, OH
About Vans Vans®, a VF Corporation
(NYSE: VFC) brand, is the original action sports footwear and
apparel brand. Vans collections include authentic
footwear, apparel, accessories and snowboard boots that are sold
globally in more than 170 countries through a network of
subsidiaries, distributors and international offices. VF Outdoor,
Inc. owns and operates more than 415 stores of the Vans
brand in the United States and internationally, each offering a
range of Vans footwear and apparel while communicating the
brand's rich heritage. The Vans brand promotes the action
sports lifestyle, youth culture and creative self-expression
through the support of musicians, artists and athletes on boards
and bikes all over the globe and through progressive events such as
the Vans Triple Crown of Surfing®, the Vans Downtown
Showdown, the Vans Pool Party, the Vans Warped
Tour® and surfing's most prestigious contest, the Vans US
Open of Surfing. Vans, "Off the Wall" Since '66 www.vans.com
facebook.com/vans twitter.com/vans_66
CONTACT: Jillian Green 310.496.4451 jilliang@allisonpr.com
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