JanSport® Announces Grand Prize Winner of its Fourth Annual Online Battle of the Bands Competition, Powered by Sonicbids
February 01 2012 - 3:05PM
Business Wire
JanSport®, the original outdoor gear brand that equips people
globally with quality backpacks, travel gear and collegiate
apparel, today announced Hotfox as the grand prize winner of its
fourth annual online “Battle of the Bands” competition
(jansport.sonicbids.com), powered by Sonicbids.
As the grand prize winner, Hotfox will receive JanSport’s
classic Right Pack and luggage set, as well as a three-day,
two-night stay in Austin, Texas, for the South by Southwest music
festival (SXSW). On Friday, March 16, 2012, Hotfox is invited to
play at the Sonicbids Official SXSW Party, presented by JanSport
from 11:30 a.m. to 5:30 p.m. at Maggie Mae's
(www.maggiemaesaustin.com).
"We're pumped to be included in the Sonicbids party presented by
JanSport at SXSW. JanSport and Sonicbids are fabulous!” said Oliver
Hopkins, lead singer, Hotfox. “We greatly appreciate the support
given by our friends and allies and we look forward to the
show."
"It's exciting to see Hotfox join the Sonicbids Official SXSW
Party line-up. This is the fourth year we've partnered with our
good friends at JanSport to get a fan-favorite on the stage at
Maggie Mae's,” said Kimberly Thompson, CMO, Sonicbids. “Hotfox’s
fans pushed them into the top 10 list in the battle, showing just
what engaged fans emerging musicians have.”
Based in Bloomington, Ind., Hotfox formed in June 2010. They
recorded an album that summer entitled “You, Me & the Monster,”
and proceeded to play in shows with bands like Dale Earnhardt Jr.
Jr., Margot & the Nuclear So & So’s, Company of Thieves and
Walk the Moon. The band is characterized as playing melodic, noisy
rock music. Their tunes have a modest, quiet fury about them that
gets louder and louder every time they play. Hotfox released their
debut album in the summer of 2011 and they are currently working on
recording a new album in the early months of 2012.
For additional information about JanSport's Battle of the Bands
competition and its grand prize winner, visit
jansport.sonicbids.com.
For more JanSport news, visit www.jansport.com/unzipped.
About Sonicbids
Sonicbids is the leading matchmaking site for bands and music
promoters. Since its launch in 2001, Sonicbids has grown into a
global network of more than 335,000 artists and 25,000 promoters,
which includes exclusive partnerships with events like South By
Southwest (SXSW) and CMJ. Sonicbids has partnered with some of the
world's most recognized consumer brands like Converse, Diesel and
Renaissance Hotels to develop customized Social Music Marketing
programs that tap into Sonicbids members' 100 million hyper-engaged
fans. Learn more about Sonicbids at www.sonicbids.com.
About JanSport®
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in
Seattle, Washington, by three pioneers in the outdoor industry.
Though the Company began by manufacturing and marketing world-class
outdoor backpacks, today the product offering includes technical
outdoor gear, daypacks, travel gear and collegiate decorated
apparel, sold in sporting goods stores, college bookstores,
department stores, and specialty and boutique retail locations
throughout the world. The Brand has the spirit of fun and
discovery, represented in the Brand tagline: Discover Freedom. For
more information, visit www.jansport.com.
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