Branded apparel company VF Corp. (VFC) agreed to buy Timberland Co. (TBL) for about $2 billion, taking advantage of the footwear company's beaten-down stock price to boost its outdoor and action sports businesses.

VF's offer of $43 a share represents a premium of 43% to Friday's close. Shares of Timberland, which specializes in boots and outdoor apparel, traded above $45 as recently as late April, but a first-quarter report that fell well short of estimates sent the stock tumbling. Its earnings in the period fell 30% as it spent more on planned initiatives and saw higher product costs.

In premarket trading, Timberland surged to $42.76, while VFC was inactive.

The companies expect to close the deal in the third quarter. Timberland is expected to add about $700 million to VF's 2011 revenue and boost per-share earnings by 45 cents in 2011 and by 90 cents in 2012, excluding acquisition-related expenses.

"This acquisition will continue the transformation of VF's portfolio, propelling VF's Outdoor & Action Sports businesses to 50% of total revenues," said VF Corp. Chairman and Chief Executive Eric Wiseman.

In late April, VF Corp. saw a 23% rise in first-quarter earnings, with all segments posting increased sales, led by its outdoor and action sports products division. Revenue jumped 12% to $1.96 billion.

-By Melodie Warner, Dow Jones Newswires; 212-416-2283; melodie.warner@dowjones.com

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