PLEASANTON, Calif.,
May 6, 2021 /PRNewswire/ -- Veeva
Systems (NYSE: VEEV) today announced new modular content
capabilities in Veeva Vault PromoMats to help life sciences
marketers speed content creation, review, and distribution across
channels. New enhancements to the commercial content platform
include features and connectors that enable brands to quickly
deliver compliant content at scale.
Veeva Pulse data shows life sciences companies created 3.5 times
more digital content than print over the past year, with an average
approval cycle of 21 days,[1] underscoring the need for more
content, faster. By using pre-approved content modules to build
sales and marketing assets, teams can accelerate legal, medical,
and regulatory (MLR) reviews.
"Veeva's modular content solution helps us generate compliant
promotional content that resonates deeply with key audiences so we
can create first-class digital experiences," said Cedric Grand-Pierre, global customer experience
and engagement lead at Organon, the intended spinoff of Merck.
"Vault PromoMats allows us to move faster, increase content reuse
across channels, and speed the review process."
Over the course of 2021, Veeva will add the following features
to its modular content solution in Vault PromoMats:
- Vault PromoMats Content Modules – Starting today,
customers can create and store modules directly in their Veeva
Vault content library. The system now serves as a single source of
truth for reusable blocks of text, images, or claims along with
associated rules to govern the use of each module.
- Omnichannel Authoring Connectors – Vault PromoMats
content modules are also now sharable via Veeva's APIs. In the
coming months, customers will be able to integrate a range of
channel-specific authoring tools—including Anthill Activator,
Viseven's eWizard platform, and others—into Veeva's modular content
solution. Teams can use their preferred tools to assemble
pre-existing modules, and then push finished assets back into Vault
PromoMats for approval.
- Modular MLR Review – Once an asset is ready for
approval, marketers can kick off native MLR compliance workflows in
Veeva Vault. Later this year, the system will add visual highlights
to indicate which of the assembled modules are already approved,
pending, or being reviewed for the first time.
"Modular content supports the industry's rapid shift to digital
engagement through a marked change in how brand teams draft,
review, and distribute content," said Pooja
Ojala, vice president of commercial content at Veeva. "Our
solution builds on our strong heritage of MLR and digital asset
management to create a flexible and modular system for content
creation—reducing review cycles more than 20 percent and increasing
speed-to-market by more than 50 percent."
To make it easy for brand teams to quickly distribute content
modules through various channels, Veeva is also partnering to
enable a broad ecosystem of authoring tools. "By collaborating
with Veeva to automate the content production lifecycle, we are
helping customers deliver personalized content more quickly and
cost-effectively," said Nataliya
Andreychuk, CEO at Viseven. Rasmus
Kalms, chief product officer at Anthill, added, "Together
with Veeva, we can empower life sciences companies to improve
content creation, reuse, and agility every step of the way."
For more information on modular content best practices, register
for the upcoming Veeva Commercial & Medical North America
Summit Connect on June 10, 2021. The
live one-day virtual event is open to life sciences industry
professionals.
Additional Information
For more on Veeva Vault PromoMats, visit: veeva.com/PromoMats
Connect with Veeva on LinkedIn:
linkedin.com/company/veeva-systems
Follow @veevasystems on Twitter: twitter.com/veevasystems
About Veeva Systems
Veeva is the global leader in
cloud software for the life sciences industry. Committed to
innovation, product excellence, and customer
success, Veeva serves more than 975 customers, ranging
from the world's largest pharmaceutical companies to emerging
biotechs. As a Public Benefit Corporation, Veeva is committed to
balancing the interests of all stakeholders, including
customers, employees, shareholders, and the industries
it serves. For more information,
visit veeva.com.
Forward-looking Statements
This release contains
forward-looking statements, including the market demand for and
acceptance of Veeva's products and services, the results from use
of Veeva's products and services, and general business conditions
(including the on-going impact of COVID-19), particularly within
the life sciences industry. Any forward-looking statements
contained in this press release are based upon Veeva's historical
performance and its current plans, estimates, and expectations, and
are not a representation that such plans, estimates, or
expectations will be achieved. These forward-looking statements
represent Veeva's expectations as of the date of this press
announcement. Subsequent events may cause these expectations to
change, and Veeva disclaims any obligation to update the
forward-looking statements in the future. These forward-looking
statements are subject to known and unknown risks and uncertainties
that may cause actual results to differ materially. Additional
risks and uncertainties that could affect Veeva's financial results
are included under the captions, "Risk Factors" and "Management's
Discussion and Analysis of Financial Condition and Results of
Operations," in the company's filing on Form 10-K for the period
ended January 31, 2021. This is available on the
company's website at veeva.com under the Investors
section and on the SEC's website at sec.gov. Further
information on potential risks that could affect actual results
will be included in other filings Veeva makes with the SEC from
time to time.
Contact:
|
|
Deivis Mercado
Veeva Systems
925-226-8821
deivis.mercado@veeva.com
|
Meagan
Busath Veeva Systems
925-452-6500
meagan.busath@veeva.com
|
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SOURCE Veeva Systems