U.S. Bank Unveils New Brand Advertising Campaign
March 29 2019 - 1:14PM
Business Wire
National campaign highlights how company
strives to be at the center of customers’ financial lives
Hard work in the small, everyday moments can lead to achieving
the most important goals in a person’s life, with the support of
U.S. Bank as the right financial partner.
So says a new brand advertising campaign the company will launch
nationally next week. Initially appearing on major network channels
during prime viewing hours, the new look, feel and message will
make its way across U.S. Bank’s physical and digital footprint
shortly thereafter.
The new campaign replaces The Power of Possible, which has been
running in select markets since 2016.
“Our ‘Power of Possible’ campaign was a great start to help us
think about how we are central to our customers’ lives,” said Beth
McDonnell, chief marketing officer. “This new campaign demonstrates
how we are there at the in-between life moments, too. Having a goal
– and support from the right partner – helps you bring your vision
to life.”
A total of six new spots will run during the life of the
campaign and will feature stories about customers working toward
their goals with persistence and determination. The robust national
TV/video advertising effort will be supplemented by banner ads,
social media, radio and print. Customer stories will be featured in
print issues and digitally with Money, PEOPLE, Parents and REAL
SIMPLE telling real stories of how U.S. Bank has helped customers
navigate those “in-between” moments toward achieving their
goals.
“Every day, the experiences our customers have, large and small,
contribute to achieving their dreams,” said Kelly Colbert, senior
vice president and head of brand advertising and social media.
“These are the most important moments: where we grow, triumph and
connect with others. We’re excited to show how U.S. Bank is there
through it all.”
Minneapolis-based Carmichael Lynch did the creative work for the
campaign. New York City’s CrossMedia is managing the media buy. An
example of the new television spots can be viewed on the U.S. Bank
YouTube channel at https://youtu.be/l_tQOvFc9Ko.
About U.S. BankU.S. Bancorp, with 74,000 employees and
$467 billion in assets as of December 31, 2018, is the parent
company of U.S. Bank, the fifth-largest commercial bank in the
United States. The Minneapolis-based bank blends its relationship
teams, branches and ATM network with mobile and online tools that
allow customers to bank how, when and where they prefer. U.S. Bank
is committed to serving its millions of retail, business, wealth
management, payment, commercial and corporate, and investment
services customers across the country and around the world as a
trusted financial partner, a commitment recognized by the
Ethisphere Institute naming the bank a 2019 World’s Most Ethical
Company. Visit U.S. Bank at usbank.com or follow on social media to
stay up to date with company news.
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version on businesswire.com: https://www.businesswire.com/news/home/20190329005445/en/
Rebekah Fawcett, U.S. Bank Public Affairs and
Communicationsrebekah.fawcett@usbank.com | 612.303.9986
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