U.S. Bank and Home Matters Partner with Jesse Dylan's Wondros for Video Series on the Importance of "Home"
June 15 2015 - 11:00AM
Business Wire
Home Matters, the national movement focused on raising awareness
and funds to make “Home” a reality for all, is partnering with U.S.
Bank to launch an engaging video series to be crafted by Jesse
Dylan’s creative firm Wondros about the importance of access to
safe, stable housing and communities.
“The Home Matters movement was launched two years ago to change
the way people think about where they live,” said Dave Brown, CEO
of Home Matters. “There are many quality of life issues – from
health to education and financial success to public safety – which
all have Home as a common denominator. With these next videos,
we’ll get everyday Americans talking about where they live and how
important it is that every American lives in a safe and nurturing
environment.”
U.S. Bank donated $75,000 to fund a video series to be produced
by Wondros in the coming months. Wondros will work with Home
Matters and U.S. Bank to develop a creative approach to talking
about why where people live is so important.
“Wondros sets out to help translate the issues and encourage an
audience to ask the underlying questions about a cause. The
changing landscape of housing in our country is a fascinating
topic, and we look forward to working with Home Matters and U.S.
Bank to dig deeper,” said Jesse Dylan, founder, creative director
and chief executive officer of Wondros.
Wondros has worked with some of the world’s leading nonprofit
organizations to develop compelling videos and campaigns, including
The Open Society Foundation, TED, MD Anderson and ONE, among many
others.
“We hope that our support of Home Matters encourages
conversations about the importance of Home, and having Wondros on
board will go a long way toward building awareness of the cause,”
said Melissa Borino, director of community development for U.S.
Bank. “U.S. Bank is committed to helping families and individuals
gain access to Home by providing financial education, working with
first-time homebuyers and supporting the development of affordable
rental housing in communities across the country.”
Last year U.S. Bank committed approximately $7 billion in
tax-credit equity and construction loans to support the development
of affordable rental housing nationwide, including projects with
units specialized for homeless, veterans and senior citizens, among
other groups. The bank also offers online financial education and
specialized mortgage programs for first-time homebuyers.
The John D. and Catherine T. MacArthur Foundation has provided
funding support for the video series. The Foundation released a
survey last week which found that over half of all U.S. adults
(55%) have had to make at least one sacrifice in order to cover
their rent or mortgage. Such sacrifices include getting an
additional job, deferring saving for retirement, cutting back on
health care and healthy foods, running up credit card debt, or
moving to a less safe neighborhood or one with worse schools.
About Home MattersAbout Home Matters® The Home Matters®
(www.HomeMattersAmerica.com) movement was launched in 2013 by a
group of visionary housing professionals and leaders that
identified a gap in public discourse. Fundamental social challenges
in our nation – from health to education, to public safety, the
economy and individual success – all have a common denominator:
their connection to Home. With a high-level, holistic approach to
housing, Home Matters underlines the link between Home and these
core societal issues such as health, education, safety, individual
success and the economy.
About U.S. BankU.S. Bancorp (NYSE: USB), with $410
billion in assets as of March 31, 2015, is the parent company of
U.S. Bank National Association, the 5th largest commercial bank in
the United States. The Company operates 3,172 banking offices in 25
states and 5,016 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. Visit
U.S. Bancorp on the web at usbank.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150615005280/en/
U.S. Bank Corporate CommunicationsPat Swanson,
816-871-2394patrick.swanson@usbank.com
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