Minnesota Twins Fans Benefit from New Mobile Feature from U.S. Bank
July 29 2014 - 10:00AM
Business Wire
The Minnesota Twins and U.S. Bank are testing a new mobile app
that makes applying for a Minnesota Twins™ Rewards MasterCard® as
simple as snapping a photo of a driver’s license with the camera of
an Apple iPad. The new feature speeds up the time it takes to enter
basic information needed for the application, while also reducing
paper and the risk of phony applications.
The pilot is being conducted at Target Field, home to the
Minnesota Twins, where Twins employees are stationed across the
facility to accept applications. The new app allows Twins employees
to scan an applicant’s driver’s license to fill in much of what’s
needed to apply for the Minnesota Twins Rewards MasterCard, which
is issued by U.S. Bank.
“We’re pleased to bring this new innovation to our fans,” said
Joe Morin, client services coordinator for the Minnesota Twins.
“Working with our long-standing partners at U.S. Bank, another
Minnesota hometown team, the new photo recognition capability
brings the latest technology to our fans and represents another
step in our effort to make the Twins baseball experience as
interesting and convenient as possible.”
The information needed to populate the application is captured
with a snap of a photo, after which the applicant can verify the
information and add additional information for a few other required
fields not resident on the driver’s license. The application is
then processed normally, using the same criteria for approval as is
standard for the Minnesota Twins Rewards MasterCard. The new
feature has been in place since June, and has been well received by
Twins fans and employees.
San Diego-based Mitek, a leading innovator developing mobile
imaging for financial transactions, worked closely with U.S. Bank
and the Minnesota Twins to create this feature, which has similarly
been used in a suite of photo banking services from U.S. Bank.
“The technology improves an applicant’s user experience by
eliminating the need to type in much of the required information,
helps increase data accuracy, and improves security over paper
processes,” said Dominic Venturo, chief innovation officer for U.S.
Bank Payment Services. “We’re pleased to partner with the Minnesota
Twins on this initiative and other innovative tools to make
payments faster, easier and more rewarding.”
About MitekHeadquartered in San Diego, Mitek (NASDAQ:
MITK) is the leading innovator of mobile imaging for financial
transactions. Mitek’s patented mobile photo technology
automatically captures images of personal and financial documents
and then extracts relevant data. This enables consumers to use the
Camera as a Keyboard™ to reduce friction for mobile check deposit,
account opening, bill payment, insurance quoting, and many other
use cases. This innovative technology is licensed by more than
2,000 organizations and used by tens of millions of consumers
enabling increased customer acquisition, retention and operational
efficiency. Visit them online at www.miteksystems.com.
About U.S. BankU.S. Bancorp (NYSE: USB), with $389
billion in assets as of June 30, 2014, is the parent company of
U.S. Bank National Association, the 5th largest commercial bank in
the United States. The Company operates 3,174 banking offices in 25
states and 5,005 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. Visit
U.S. Bancorp on the web at www.usbank.com.
Teri Charest, U.S. Bank Public Relations(612) 303-0732,
teri.charest@usbank.com
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