Paris, Amsterdam, March 30, 2022
Press release
UNIBAIL-RODAMCO-WESTFIELD AND CLEAR
CHANNEL FRANCE SIGN NEW AGREEMENT
Unibail-Rodamco-Westfield
(URW) today announced the extension of its media
contract with Clear Channel France. Clear Channel is the operator
of URW’s over 600 digital out-of-home media screens including large
format screens, digital and print totems throughout its 20 French
shopping centres, which welcome more than 185 million customer
visits each year.
The 8-year agreement will increase URW's income
through an improved revenue share and new innovative solutions as
URW takes back ownership of some of its advertising assets at
French centres. These assets will continue to be managed by Clear
Channel, the global-leading outdoor advertising company which
operates in more than 20 countries, with Clear Channel France being
the Group's largest market in Europe.
With more than 1,700 digital screens across its
European centres, URW owns one of the largest digital out-of-home
advertising platforms on the continent.
As announced at the company’s 2022 Investor Day
today, URW will further drive new revenue leveraging the high-value
audience of customers at its centres through media advertising,
brand experience and data monetization.
Chief Customer Officer,
Unibail-Rodamco-Westfield, Caroline
Puechoultres, said: “Our partnership with Clear Channel
France is an important part of our plan to create unique
opportunities for brands looking to connect with the millions of
people that visit our shopping centres every year. The combination
of our digitally-connected network of Flagship destinations and
unrivalled European audience of 550 million annual customer visits
creates a unique and powerful out-of-home advertising offering. We
will leverage it to reinforce our relationship with brands and
media agencies and maximise new revenue streams.”
Chief Executive Officer,
Clear Channel France,
Boutaina Araki,
said: “We are absolutely thrilled to have been chosen once more by
Unibail-Rodamco-Westfield as their media partner. We aim to deliver
together a compelling value proposition on the market to establish
their unique shopping centres as a true 360° communication
platform. Clear Channel France, with a weekly audience of 18
million shoppers reached through more than 2,000 screens over 200
malls, offers a powerful platform for brands to advertise in the
biggest and busiest shopping venues in
France.” The
partnership between URW and Clear Channel France started 20 years
ago, and has transformed, innovated and expanded ever since,
setting the benchmark for premium digital advertising in shopping
malls.
# # #
For further information please contact:
URW Investor RelationsMaarten
Otte+33 7 63 86 88 78Maarten.Otte@urw.com
URW Media RelationsNatalie
Feld (French Media)+33 (0)6 30 47 18 37nfeld@image7.fr
Cornelia Schnepf (International Media)+44 7387 108
998Cornelia.Schnepf@finelk.eu
Clear Channel FranceCaroline
Mériaux+33 (0) 1 41 86 43 52, +33 (0) 6 85 80 53 72
caroline.meriaux@clearchannel.fr
About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is the premier global
developer and operator of Flagship Destinations, with a portfolio
valued at €54.5 Bn as at December 31, 2021, of which 86% in retail,
6% in offices, 5% in convention & exhibition venues and 2% in
services. Currently, the Group owns and operates 85 shopping
centres, including 53 Flagships in the most dynamic cities in
Europe and the United States. Present on two continents and in 12
countries, Unibail-Rodamco-Westfield provides a unique platform for
retailers and brand events and offers an exceptional and constantly
renewed experience for customers. With the support of its 2,800
professionals and an unparalleled track-record and know-how,
Unibail-Rodamco-Westfield is ideally positioned to generate
superior value and develop world-class projects.
Unibail-Rodamco-Westfield distinguishes itself by its Better Places
2030 agenda, that sets its ambition to create better places that
respect the highest environmental standards and contribute to
better cities. Unibail-Rodamco-Westfield stapled shares are listed
on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW),
with a secondary listing in Australia through Chess Depositary
Interests. The Group benefits from a BBB+ rating from Standard
& Poor’s and from a Baa2 rating from Moody’s.
For more information, please visit
www.urw.comVisit our Media Library at
https://mediacentre.urw.comFollow the Group updates on Twitter
@urw_group, Linkedin @Unibail-Rodamco-Westfield and Instagram
About Clear Channel France
Clear Channel France is a player in cities and a
media anchored in the streets, enabling brands and landlords to
communicate in an inclusive, democratic and responsible way to more
than 33 million citizen-consumers.
Thanks to our network enabling to communicate
both in print or digital, in a shopping mall, a metro, a district,
a city, a region or the whole of France, we innovate in how
citizens and consumers interact and engage with us. We are a
full-fledged player in the "Smart society", driven by strong values
of proximity, creativity and fairness, revolutionizing outdoor
communication thanks to editorialized content as well as new
citizen services.
Our Mission is to create the future of media.
Transforming our estate, to the benefit of all our stakeholders,
through data-driven innovations and infrastructure.
Our Purpose is to provide both a Platform for
Brands and a Platform for Good. Delivering advertisers’ media
objectives whilst having a positive impact on the world around
us.
Clear Channel France is a subsidiary of Clear
Channel Europe (CCE), present in 17 markets with 16,000 digital and
400,000 non-digital displays. Clear Channel Europe is a division of
Clear Channel Outdoor Holdings, Inc. (NYSE:
CCO).http://www.clearchannel.fr
About Clear Channel Outdoor Holdings,
Inc.Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is
one of the world’s largest outdoor advertising companies with a
diverse portfolio of approximately 500,000
displays in 22 countries across North America,
Europe, Latin America and Asia, reaching millions of people
monthly.
Comprised of two business divisions – Clear
Channel Outdoor Americas (CCOA), the U.S. and Caribbean business
division, and Clear Channel International (CCI). Clear Channel
Outdoor Holdings (CCOH) employs approximately
4,800 people globally.
Find out more on www.investor.clearchannel.com,
www.clearchannelinternational.com et
https://clearchanneloutdoor.com/
- UNIBAIL-RODAMCO-WESTFIELD AND CLEAR CHANNEL FRANCE SIGN NEW
AGREEMENT
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