The next chapter will push the boundaries of
athletic performance and prioritize the impact that sport has on
communities globally – while growing Under Armour and Curry Brand
together.
BALTIMORE, Md., March 30, 2023 /PRNewswire/ -- Under Armour, Inc.
(NYSE: UA, UAA) today announced that it is strengthening its
partnership with Golden State Warriors point guard and four-time
NBA Champion Stephen Curry. The
enhanced partnership is designed to capture market share, fuel
business growth and create new business opportunities on a global
basis. This next chapter of the partnership will build upon the
success and accomplishments from the past decade to continue
driving product solutions and innovation, impacting communities
across the globe, and growing Under Armour and Curry Brand
together.
Stephen's new role as President of Curry Brand will enhance his
ability to drive athlete insights, product development, and
strategic business and marketing endeavors. Since 2013, he's
helped propel industry-leading signature launches and provided key
insights on Under Armour product technologies such as UA Charged,
UA HOVR®, UA Warp and UA Flow. In this next phase of the
partnership, Under Armour and Stephen will elevate this commitment
across categories—from basketball to golf, women, youth, and
sportstyle—delivering product solutions that help athletes perform
at the highest level. Stephen will also assume a broad
advisory role where his sphere of impact will strengthen brand
love, recruitment, and present opportunities across categories to
reach and expand Under Armour's athlete roster.
"Stephen is one of the greatest talents of our generation," said
Kevin Plank, Executive Chair and
Brand Chief, Under Armour. "He is an integral part of the Under
Armour family, and we are excited and inspired by this next stage
in our partnership. At his core, Stephen embodies what it means to
be an Under Armour athlete, and we feel fortunate to take the next
step with him in continuing to empower those who strive for more,
together."
Under Armour and Stephen have released ten signature shoes in
the decade since the partnership began, each with a unique design
that harkens back to memorable moments throughout Stephen's career
and his ascension in the NBA. With the launch of the Curry Flow 10
this past fall, Stephen became only the ninth athlete in history,
and the first Under Armour athlete, to release ten different
signature shoes within his lineup. In 2020, Stephen and Under
Armour introduced UA Flow, a best-in-class cushioning technology
that has helped take his signature shoes, and his game, to the next
level.
"If the past ten years have shown me anything, it's that Under
Armour and I can build great things together," said Stephen Curry. "It's all about impacting
athletes and creating products that perform and resonate with them,
and Under Armour does it best. In 2013, Under Armour bet on me and
I bet on them, and I'm all in on taking this next step
together."
The partnership also includes increased funding for community
impact efforts—creating opportunity, access, and equity for the
next generation of athletes. Curry Brand, which launched in 2020,
built purpose into its bottom line. Now, just over two years later,
Under Armour, Stephen and Curry Brand have already refurbished ten
courts, trained 2,500 coaches, supported 77 programs, and impacted
more than 72,000 youth athletes—more than halfway to the goal of
renovating 20 safe places to play, training 15,000 coaches and
supporting 125 programs by 2025 to impact 100,000
youth.
"I am beyond excited to be joining Under Armour at this pivotal
time, especially with the heat and influence that Stephen will
bring for us. I look forward to working closely with Stephen and
the Curry team as we focus on the next chapter of accelerated
growth across the Under Armour Brand," said Stephanie Linnartz, President and CEO, Under
Armour.
Under Armour and Stephen have been steadfast in the pursuit of
empowering the next generation of athletes. Driven by shared
values, a focus on performance and style, and a commitment to
community, this partnership renewal will ensure the mission endures
for years to come.
"Belief is a big part of who I am on and off the court. I
believe in Under Armour and Curry Brand, the team now in place, and
what we're doing together. We share a vision for a big future
ahead," said Curry.
About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor,
marketer, and distributor of branded athletic performance apparel,
footwear, and accessories. Designed to empower human performance,
Under Armour's innovative products and experiences are engineered
to make athletes better. For further information, please visit
http://about.underarmour.com.
About Curry Brand
A partnership between Stephen Curry and Under Armour, Curry Brand is a
purpose-led performance brand with a mission to ensure every young
person has equitable access to sport, providing solutions that
positively impact youth sports in under-resourced communities. It
aims to provide youth with new apparel and equipment, access to
mentors and coaches, and safe places to play. Curry Brand features
footwear, apparel, and accessories across multiple categories
including basketball and golf. Learn more at
currybrand.com.
About Octagon
Under Armour worked diligently with
Stephen's longtime representatives at Octagon to structure this
multifaceted deal. Octagon is the preeminent talent management,
integrated marketing, and creative agency in global sports and
entertainment. The agency creates distinctive marketing campaigns
for some of the largest brands and Fortune 500 companies across the
globe and represents more than 900 of the most prominent and
influential athletes, talent, and properties in the world.
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