Cars.com Set to Kick Off Its Largest Media Campaign With Super Bowl Debut
October 08 2007 - 2:49PM
PR Newswire (US)
CHICAGO, Oct. 8 /PRNewswire/ -- Cars.com, a leading online
automotive shopping destination, today announced plans to kick off
its 2008 marketing campaign by advertising on Super Bowl XLII on
FOX. The 2008 campaign will be the largest in Cars.com's history
and also marks the site's Super Bowl advertising debut. "We are
making a significant investment to move the Cars.com brand forward
and draw even more new and used car shoppers to the site in 2008,"
said Mitch Golub, president of Cars.com. "Advertising on the Super
Bowl gives Cars.com a way to kick off that campaign in a big way,
reaching an expected 90 million viewers who will tune in live."
Cars.com plans to increase its advertising spend by more than 50
percent in 2008, with a national, integrated media campaign that
will run throughout the year. The national campaign will be backed
by the local promotional power of Cars.com's affiliate network,
which includes hundreds of leading newspapers, TV stations and
their websites. Plans for 2008 also include an increase in online
distribution. Cars.com recently announced an exclusive multiyear
agreement with Yahoo! Autos in which more than 2 million used and
new car listings from Cars.com will appear on Yahoo! Autos. Since
Cars.com launched its first national media campaign in May 2004,
the company has continued to set records in the number of monthly
unique visitors to the site. Today, more than 8 million people
visit Cars.com each month. "Cars.com's national media campaigns
have always been about reaching more high-quality, ready-to-buy
customers, attracting them to Cars.com and, ultimately, to our
dealer partners," Golub said. "As we roll out our national media
campaign for 2008, which will be highlighted by the Super Bowl, we
will continue to drive recognition of the Cars.com brand and
further establish the site as a leading consumer brand and
destination for in-market car shoppers." About Cars.com Partnered
with more than 200 leading metro newspapers, television stations
and their websites, Cars.com (http://www.cars.com/) is the most
comprehensive destination for those looking to buy or sell a new or
used car. The site lists more than 2 million vehicles from 14,000
dealer customers, classified advertisers and private parties to
offer consumers the best selection of new and used cars online, as
well as the content, tools and advice to support their shopping
experience. Cars.com combines powerful inventory search tools and
new-car configuration with pricing information, photo galleries,
buying guides, side-by-side comparison tools, original editorial
content and reviews to help millions of car shoppers connect with
sellers each month. Launched in June 1998, Cars.com is a division
of Classified Ventures, LLC, which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company (NYSE:TRB) and
The Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com
CONTACT: Kerri Noeth, +1-312-601-6134, mobile, +1-773-412-7823, ,
or Steve Nolan, +1-312-601-5163, mobile, +1-630-310-2468, , both of
Cars.com Web site: http://www.cars.com/
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