TRB Tribune

CHICAGO, Sept. 18 /PRNewswire-FirstCall/ -- Metromix.com (http://chicago.metromix.com/), Chicago's #1 source for local entertainment information, reveals a fresh, attractive new look today with enhanced features and functionality that improve the user experience. Metromix is a hip, dynamic site for young, socially active adults looking for the insider's perspective on local trends and hotspots. The site, which celebrated its 10th anniversary this year and expanded into several additional cities, connects users to the best local events, restaurants, bars and clubs, movies, television, music and theater. Metromix's interactive features allow users to contribute to reader panels, reviews and photo galleries, enhancing the uniquely local perspective. "We created Metromix's new look and features with our visitors in mind," said Matt McGuire, editor of Metromix Chicago. "Whether they're planning a romantic dinner or looking for drink deals, visitors can still count on us to plan their night. And with the cleaner, easier-to-use web site, we think they'll have an easier time planning it." Some of the site improvements include: -- Enhanced search functions to help users quickly and easily find up-to-the minute entertainment listings, user-generated content, and creative coverage of the city's restaurants, bars, clubs, events, music and movies. -- Interactive maps on all venues and event pages targeting the hot spots -- and all the cool places nearby. -- A central interactive calendar to help users plan what to do today, this weekend or even next month, so they don't miss out on all the great happenings in Chicago. -- Cleaner interface with enhanced visual appeal and an updated logo. "The redesign of the site is in conjunction with a rollout of Metromix to other cities around the country," said Kara Walsh, general manager of the Metromix network. "Metromix has an incredible affinity among Chicagoans. We believe strongly that 18-to-34-year-olds nationwide will come to feel as passionately about Metromix -- and use it as frequently -- as they do here in Chicago." Metromix.com has received a number of awards, including an EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program. The site receives more than 14.5 million page views* from over 956,000 unique users per month.** Metromix sites are now live in New York, Los Angeles, South Florida, Baltimore and Orlando, and will launch in several more cities later on this year. Sources: * Omniture, 2007 ** Nielsen//NetRatings, 2007 About Metromix Metromix Chicago, a Web site of Chicago Tribune Interactive, features a searchable database that highlights more than 20,000 events and 15,000 destinations, including more than 9,000 restaurants, 3,000 bars and clubs, 300 galleries and 150 theaters. About Chicago Tribune Company Chicago Tribune Company publishes the Pulitzer Prize-winning newspaper with daily readership of about 1.8 million and about 2.6 million on Sunday. The company also operates related print and interactive media serving Chicagoland. Chicago Tribune is the founding publication of Tribune Company (NYSE:TRB), one of the country's leading media companies, operating businesses in broadcasting, publishing and on the Internet. DATASOURCE: Chicago Tribune Company CONTACT: Michael Dizon of Chicago Tribune Company, +1-312-222-3165, Web site: http://chicago.metromix.com/ http://chicagotribune.com/

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