By Chris Dieterich and Kristin Jones 
 
 

NEW YORK--Toys "R" Us Inc. dropped its plans for an initial public offering on Friday after almost three years amid withering sales and heightened competition from online players.

The Wayne, N.J., retailer filed plans for an initial public offering, which was pegged to raise around $800 million, in May 2010.

Toys "R" Us was purchased in 2005 by real-estate giant Vornado Realty Trust (VNO) and private-equity firms Bain Capital LLC and KKR & Co. LP (KKR) for $6.6 billion. The acquisition kick-started efforts to streamline its brands, which also include Babies "R" Us and FAO Schwarz, remodel existing stores and bolster its online business. The rebuilding effort brought in former Target Corp. (TGT) executive Gerald L. Storch as chairman and chief executive.

But difficult economic conditions combined with structural shifts in the industry have challenged the retailer. They have been battling other big-box retailers and online rivals such as Amazon.com Inc. (AMZN) for a bigger slice of consumer pocketbooks, but also--more recently--the threat presented by mobile devices that rival physical toys.

A call to the legal counsel for Toys "R" Us was not immediately returned.

Last month, the company announced that Mr. Storch will step down as CEO. On Friday, Toys "R" Us said its fiscal fourth-quarter profit fell 30% on higher interest and tax expenses, as well as lower sales.

The company didn't outline a reason for the withdrawal in documents filed with the Securities and Exchange Commission.

Private-equity backed deals have been coming to the IPO market fast and furious in recent months. Financial sponsors ushered 11 deals to market in the first quarter, raising $3.12 billion, more than a third of the IPO market, according to Dealogic.

Toys "R" Us becomes the second high-profile IPO to fall out of the pipeline in recent months. In January, the owner of AutoTrader.com and Kelley Blue Book brands dropped its estimated $300 million offer, citing market conditions.

Write to Chris Dieterich at christopher.dieterich@dowjones.com;

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