NEW YORK, July 17, 2014 /PRNewswire-USNewswire/ -- For the
first time ever, DoSomething.org, the largest not-for-profit for
young people and social change, turned to its members, aged 13-25,
for their ideas on how to tackle different social issues. From
August 4 to August 10, the
DoSomething.org community in partnership with Toyota will take on
these campaigns in "The Hunt."
Seven creative social change campaign idea finalists were
selected from DoSomething.org members – including YouTube stars
Scott Hoying and Mitch Grassi of the popular a capella group
"Superfruit" and singer Max
Schneider. DoSomething.org members will activate their
one-day campaigns in local communities across seven cause spaces
including the environment, education, and physical and mental
health. Because text messages have a whopping 97% open rate,
these crowd-sourced actions will be sent directly to participants
cell phones.
Among the young DoSomething.org member finalists are:
- Scott Hoying and Mitch Grassi, 22 and 21 years old, Los Angeles, California
- Alanna Wall, 14 years old,
Dayton, Ohio
- Ethan Woodfill, 14 years old,
Pittsburgh, Pennsylvania
- Jenna Robar, 18 years old,
Nova Scotia, Canada,
- Joslynn Nyree, 18 years old, Sandy,
Oregon
- Max Schneider, 22 years old,
New York, New York
- Kyra Seeley, 17 years old,
Middlesex, New Jersey
"The best ideas aren't always in the room," said Aria Finger,
Chief Operating Officer at DoSomething.org. "This is the first time
we've opened our platform to our members to share their social
change campaign ideas. Since DoSomething.org is the largest
organization for young people and social change, the Hunt gives
young people the opportunity to elevate their ideas on a national
scale."
To show his support for young people making social change in
their communities, actor Nathan
Kress of iCarly and the upcoming film Into the
Storm recorded a public service announcement as a "Super-ish"
character to encourage others to join the campaign.
"Being a part of a generation that has the opportunity to use
digital tools to fight apathy is awesome," said Kress. "I'm excited
to partner with DoSomething.org to encourage young people to take
action around the seven different causes."
"Toyota is proud to support DoSomething.org's first ever
crowd-sourced campaign, because we believe that when good ideas are
shared, great things happen," said Latondra
Newton, Chief Corporate Social Responsibility Officer Toyota
Motor North America. "We are inspired by the creativity shown by
DoSomething members, the breadth, originality and fun of the
campaign ideas themselves, and how much potential they have to
impact their communities."
Toyota is rewarding two lucky young people
who participate in The Hunt each with a $10,000 college scholarship and one lucky winner
will receive a chauffeured concert experience for three.
For more information, visit DoSomething.org/hunt or text HUNT to
38383.
To view the PSA, visit http://youtu.be/-G88yaK4mJQ
About DoSomething.org
DoSomething.org makes the world
suck less. The largest org for young people and social change, our
2.5 million members tackle campaigns that impact every cause, from
poverty to violence to the environment to literally everything
else. Any cause, anytime, anywhere. *mic drop*
About Toyota
Toyota (NYSE:TM), the world's top
automaker and creator of the Prius, is committed to building
vehicles for the way people live through our Toyota, Lexus and
Scion brands. Over the past 50 years, we've built more than 25
million cars and trucks in North America, where we operate 14
manufacturing plants and directly employ more than 40,000 people.
Our 1,800 North American dealerships sold more than 2.5 million
cars and trucks in 2013 - and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road
today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company's extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
To date, Toyota has contributed more than $700 million to nonprofits in the
U.S. For more information about Toyota, visit
www.toyota.com/usa.
SOURCE DoSomething.org