SHENZHEN, China, June 10, 2021 /PRNewswire/ -- Tencent Music Entertainment Group ("Tencent Music," "TME," or the "Company") (NYSE:
TME), the leading online music and audio entertainment platform in
China, and the World Wildlife Fund
(WWF), the world's leading conservation organization, announced the
launch of a special non-profit project for World Oceans Day that
aims to use music to convey a vision for global ocean
protection.
As part of the project, the two sides are partnering with
notable music artists from China
and abroad, as well as ocean program experts, to launch both a
series of charitable music singles, and a curated World Oceans Day
playlist.
Popular Chinese music artists such as Zhang Yun Lei, Jiao Mai Qi, NINEONE#, and
Chen Jing Fei contributed a series
of singles to the project. The curated music playlist consists of
songs and messages of support from global music artists such as
Mike Shinoda, Jeff Chang, Ayanga, Christopher, Lukas Graham, WayV, NCT DREAM and Jeong Se-woon. The singles and the playlist
became available on TME's platforms, QQ Music, Kugou Music, Kuwo
Music and WeSing, starting from June 8,
2021.
The United Nations officially designated June 8th as World Oceans Day in 2008
to highlight the major role that oceans have in everyday life as a
critical part of the biosphere, and to mobilize and unite the
world's population for the sustainable management of the world's
oceans. Since its inception, the scope of activities for World
Oceans Day has expanded to cover an increasingly wide range of
issues, such as maritime space, international shipping, marine
science and technology, climate change, and international
cooperation for ocean preservation and sustainable development.
Tencent Music's own efforts to
further environmental preservation practices align well with these
issues.
This is the second time that Tencent Music has partnered with WWF under the
"TME Art Project," a series of initiatives that use music and art
to further enhance environmental protection efforts. In
October 2020, both sides jointly
launched a crossover music and art exhibition, named "All Creation:
Encounter with Animals," at Beijing's UCCA Center for Contemporary
Art.
Through working with users, musicians, and artists, Tencent Music will continue to create
high-quality works of music for charitable purposes. This not only
deepens the social impact of music, art, and charity on society,
but also creates more value for the music industry as a whole.
About Tencent Music
Entertainment
Tencent Music Entertainment Group
(NYSE: TME) is the leading online music and audio entertainment
platform in China, operating the
country's highly popular and innovative music apps: QQ Music, Kugou
Music, Kuwo Music and WeSing. Tencent
Music's mission is to use technology to elevate the role of music
in people's lives by enabling them to create, enjoy, share and
interact with music. Tencent Music's
platform comprises online music, online audio, online karaoke and
music-centric live streaming services, enabling music fans to
discover, listen, sing, watch, perform and socialize around music.
For more information, please visit ir.tencentmusic.com.
About WWF
WWF (World Wide Fund for Nature) is one of the world's most
respected independent organizations dedicated to the conservation
of nature.
WWF has been active in China
since 1980, when it was invited by the Chinese government as the
first international NGO to work on nature conservation.
Media Contact
TME.PR@icrinc.com
+86 138-1079-1408
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SOURCE Tencent Music
Entertainment