AUBURN HILLS, Mich.,
July 12, 2021 /PRNewswire/ --
- "Wildly Civilized" campaign launches across broadcast, social
and digital platforms, including a dedicated television spot during
high-profile sports coverage through July and August
- Rooted in a legacy of Jeep® 4x4 capability, luxury and advanced
technologies, and loaded with Grand Cherokee firsts, the all-new
2021 Jeep Grand Cherokee L, now with seven-passenger seating,
delivers an exceptional customer experience
- The all-new 2021 Jeep Grand Cherokee L is arriving in
dealerships across the country now
The Jeep® brand is launching its new marketing campaign "Wildly
Civilized" for the all-new 2021 Jeep Grand Cherokee L. The "Wildly
Civilized" campaign will run across television, social media
channels and digital platforms.
"This 'Wildly Civilized' campaign for the all-new 2021 Jeep
Grand Cherokee L encapsulates the perfect center of gravity of the
upscale SUV," said Olivier Francois,
Chief Marketing Officer, Stellantis. "It reflects the balance of
sophistication and ruggedness, of craftsmanship and capabilities,
that only the Jeep brand can own. With the Grand Cherokee L, you
don't have to pick one over the other, you have the freedom to
choose both."
The "Wildly Civilized" spot, which can be viewed on the brand's
YouTube channel, speaks to how the all-new 2021 Grand Cherokee L
bridges refinement and adventure for its drivers:
Nearly 30 years ago, the Jeep Grand Cherokee began its legacy as
the most awarded SUV in history. Following four groundbreaking
generations of the vehicle, countless industry accolades and more
than 7 million in global sales, the Jeep brand continues to shatter
expectations of the full-size SUV segment with the all-new 2021
Jeep Grand Cherokee L. The newest iteration is designed and
engineered to deliver an unmatched combination of even more
legendary 4x4 capability, superior on-road refinement, premium
styling and craftsmanship inside and out, and a host of advanced
safety and technology features. The result is the all-new 2021 Jeep
Grand Cherokee L, for the first time ever with seating for six or
seven.
A second, dedicated, 30-second "Wildly Civilized" spot will run
during high-profile sports coverage during July and August.
The Jeep brand's "Wildly Civilized" campaign was created in
partnership with Chicago-based
Highdive agency.
Jeep Brand
Built on 80 years of legendary heritage, Jeep is the authentic SUV
with capability, craftsmanship and versatility for people who seek
extraordinary journeys. The Jeep brand delivers an open invitation
to live life to the fullest by offering a full line of vehicles
that continue to provide owners with a sense of security to handle
any journey with confidence. Jeep Wave, a premium owner loyalty and
customer care program that is available to the entire Jeep lineup,
is filled with benefits and exclusive perks to deliver Jeep owners
the utmost care and dedicated 24/7 support.
The Jeep vehicle lineup consists of the Cherokee, Compass,
Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer
demand around the world, all Jeep models sold outside North America are available in both left- and
right-hand drive configurations and with gasoline and diesel
powertrain options. Jeep is part of the portfolio of brands offered
by leading global automaker and mobility provider Stellantis. For
more information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
YouTube: www.youtube.com/thejeepchannel or
https://www.youtube.com/StellantisNA
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SOURCE Stellantis