AUBURN HILLS, Mich.,
July 2, 2021 /PRNewswire/
--
- The Jeep® brand retains No. 1 spot for 19th consecutive
year as America's "Most Patriotic Brand" in annual
Brand Keys survey
Leading into the Fourth of July holiday, the Jeep® brand has
been recognized for the 19th consecutive year as America's
"Most Patriotic Brand" in the annual Brand Keys 50 Most Patriotic Brands survey,
in which nearly 6,000 Americans participated.
"The Jeep community is like no other," said Olivier Francois, Global Chief Marketing
Officer, Stellantis. "With the Jeep brand's recognition as
America's 'Most Patriotic Brand,' we see that there is no
other automotive brand that is so instantly recognizable
and none whose freedom proposition is cemented into
the history of its home nation like the Jeep brand, and
protected with such passion by its owners and enthusiasts not only
in America but around the world."
"Independence Day is an appropriate time to acknowledge the
history and value of patriotism," said Robert Passikoff, President of Brand Keys. "And those who have contributed to
it. 'Patriotism' is one of the most powerful values a brand can
own, and the Jeep brand has led the brand patriotism-parade since
the Most Patriotic Brand in America survey was created. A brand
like Jeep that can literally own a value as strong as patriotism is
able to emotionally differentiate themselves from the competition
and engage customers. The Jeep brand track record proves that, and
we are proud to congratulate them again this year for their
extraordinary accomplishment."
"It was 80 years ago this year that the Jeep brand first forged
its reputation of American might during World War II,"
said Jim Morrison, Vice President, Jeep Brand North
America. "The brand's recognition as 'America's Most Patriotic
Brand' for the 19th consecutive year is both a testament to
the Jeep community and to the people who since 1941
have dedicated themselves to
building iconic SUVs known around the world for
outdoor adventure, freedom and off-road capability."
As a tribute to U.S. military members, the Jeep brand
offers special-edition Freedom models across the entire
lineup for the 2021 model year. These Jeep brand Freedom models
feature military-themed exterior and interior design
cues, such as the large "Oscar
Mike" military star decal on the hood, matte black/Satin
Carbon wheels and accents and an American flag decal along the side
of each vehicle. For Wrangler and Gladiator, this also includes an
"Oscar Mike" decal on the rear
tailgate. As part of its long-standing relationship with the United
Service Organizations, the Jeep brand will make a $250 donation to the USO with every 2021 Freedom
edition sold.
All active and recently retired service members also qualify for
$500 Military Bonus Cash across the
Jeep 4x4 lineup.
Additionally, as the Jeep brand prepares for the arrival of the
all-new 2021 Grand Cherokee L and the all-new
2022 Grand Wagoneer, both of which include
the American flag on their flanks, the brand will show
off the 2022 Grand Wagoneer on the exterior of the company's
tower at the Auburn Hills,
Michigan, complex.
View this post on Instagram.
Fans can visit the Jeep Store by Amazon for patriotic
merchandise celebrating the upcoming holiday.
Brand Keys Survey
A national sample of 5,804 consumers, 16 to 65 years of age,
balanced for gender and political affiliation, were drawn from the
nine U.S. Census Regions. Consumers assessed 1,172 brands in 131
B2C and B2B categories as to their resonance for the single
value – "patriotism." Brand
Keys assessments have been independently validated to
correlate with positive consumer behavior in the marketplace at
levels of 0.80+ making them some of the most accurate brand
measures possible.
Jeep Brand
Built on 80 years of legendary heritage, Jeep is the authentic SUV
with capability, craftsmanship and versatility for people who seek
extraordinary journeys. The Jeep brand delivers an open invitation
to live life to the fullest by offering a full line of vehicles
that continue to provide owners with a sense of security to handle
any journey with confidence. Jeep Wave, a premium owner loyalty and
customer care program that is available to the entire Jeep lineup,
is filled with benefits and exclusive perks to deliver Jeep owners
the utmost care and dedicated 24/7 support.
The Jeep vehicle lineup consists of the Cherokee, Compass,
Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer
demand around the world, all Jeep models sold outside North America are available in both left- and
right-hand drive configurations and with gasoline and diesel
powertrain options. Jeep is part of the portfolio of brands offered
by leading global automaker and mobility provider Stellantis. For
more information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
YouTube: www.youtube.com/thejeepchannel or
https://www.youtube.com/StellantisNA
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SOURCE Stellantis