Square Announces On-Demand Alcohol Delivery for Square Online Sellers
May 05 2021 - 12:00PM
Business Wire
Sellers can now unlock a new commission-free revenue stream
through alcohol delivery
Today Square announced the ability for sellers to offer alcohol
delivery through Square Online’s on-demand delivery feature. Now,
restaurants, bars, breweries, bottle shops, convenience stores, or
any seller using Square Online can offer their customers the option
to purchase alcohol from their website and have the order fulfilled
through a delivery partner. For many restaurant and retail sellers,
this offering can provide a lucrative, nearly passive, new revenue
stream without the costly overhead associated with building out a
delivery fleet or hiring and training additional staff.
Dan Chapman, owner of A.W. Wander Craft Beer and Pizza, a
restaurant in Manlius, NY, said that the addition of beer
delivery has helped him to grow revenue and the margin of each
delivery order, using existing stock that he already has available.
He said, “Craft beer is really our business, so for us to be able
to offer our core product commission free for on-demand delivery is
huge. That said, there will always be times when customers would
rather have a drink at home - we don't want to miss out on that
occasion. Adding a couple of beers to a food delivery is great for
the customer and really meaningful to our bottom line.”
On-demand delivery allows sellers to offer alcohol delivery to
their customers simply and affordably. When an order is placed on a
Square Online ordering page, a courier from Square’s delivery
partner DoorDash is dispatched to the business location, picks up
the order, delivers it to the buyer, and ensures age verification.
The buyer is able to track their order every step of the way and
sellers pay only a flat fee of $1.50 per order to Square, and a
delivery fee to the fulfillment partner - with no marketplace
commission. Restaurants can take even more control of costs by
passing a portion of their fees to the buyer or offer custom
delivery promotions.
“We’re excited to offer a new way for restaurants, retailers,
and alcohol sellers to get the most out of their current
inventory,” said David Rusenko, head of eCommerce at Square.
“Whether that’s a restaurant monetizing its wine cellar, a grocery
store supplementing their on-premise sales, or a local brewery
introducing old favorites to a new crowd, we’re proud to provide
our sellers with a new way to make more money.”
Sellers also benefit when combining on-demand delivery with
other products like Square Marketing and Square Loyalty to
strengthen existing customer relationships and incentivize new
patrons to keep coming back through promotions. Sellers can get
started today with on-demand alcohol delivery powered by DoorDash,
in select states nationwide.
For more details, visit
https://squareup.com/us/en/online-store/breweries-bars
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version on businesswire.com: https://www.businesswire.com/news/home/20210505005224/en/
Media Contact: press@squareup.com
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