Mr. T Goes Hands-Free in Skechers Super Bowl Commercial
February 05 2024 - 9:00AM
Business Wire
Big Game Viewers to Also See That There’s
Only One ‘T’ in Skechers
A spelling lesson may be unexpected during the Big Game, yet
Skechers is returning for the 11th time with a commercial that does
exactly that. This year, the Company is reminding the event’s
massive television audience that while the brand has never had a
‘t’ in its name, there is one very memorable ‘t’ in Skechers…Mr.
T.
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Mr. T puts the 't' in Skechers Hands Free
Slip-ins® for Skechers Big Game campaign. (Graphic: Business
Wire)
In a follow up to his first Skechers commercial that premiered
in 2023, the A-Team icon is back—this time in Skechers Hands Free
Slip-ins® to illustrate how the convenient signature Skechers
innovation makes it easier than ever to put the ‘t’ in pairs across
the Company’s diverse product offering. A surprise cameo serves as
the voice of reason to challenge the misperception on how the brand
spells its name. The spot will air nationally during the third
quarter.
“With this Hands Free Slip-ins technology, they make it so easy
to put the ‘t’ in Skechers!” said Mr. T. “Just slip in and now ‘t’
is in the Big Game with Skechers too! I pity the fool who’s bending
down and dealing with laces nonsense!”
“Skechers has been around for more than thirty years and while
there’s never been a ‘t’ in our name, some people keep making the
same mistake,” added Michael Greenberg, president of Skechers.
“While we’re not going to change the spelling of our name, there is
something that we can do for fans of the brand just in time for the
Big Game: we’re not putting any old ‘t’ in Skechers…we’re putting
THE ‘T’…Mr. T! And with the convenience and comfort of Skechers
Hands Free Slip-ins, we’re able to effortlessly put the ‘t’ in
pairs for every need or activity.”
This year’s spot marks the 11th time Skechers has advertised
during the Big Game. The brand’s first appearance starred Joe
Montana in 2010, and last year Skechers introduced Snoop Dogg as
the brand’s latest ambassador and collaborator in a spot that also
featured Martha Stewart, Howie Long and Tony Romo. Other notable
past Skechers Big Game commercials include Mark Cuban with a French
bulldog named Mr. Quiggly, as well as Willie Nelson singing “On the
Road Again.”
Mr. T is an actor, former wrestler and television personality
known for his signature gold chains, mohawk and distinctive
nickname. He began his career as a celebrity bodyguard and bouncer
before breaking into film in the role of rival Clubber Lang in
Rocky III. Since then, he’s appeared in multiple films and
television series including the animated Mister T and his most
memorable role as Sgt. Bosco “B.A.” Baracus in the hit series, The
A-Team.
An award-winning global brand, Skechers leads the industry with
comfort technologies including Skechers Hands Free Slip-ins®,
Skechers Arch Fit®, Skechers Hyper Burst®, and Skechers Air-Cooled
Memory Foam®, among others.
About SKECHERS U.S.A.,
Inc.
Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® company based
in Southern California, designs, develops and markets a diverse
range of lifestyle and performance footwear, apparel and
accessories for men, women and children. Collections from The
Comfort Technology Company® are available in 180 countries and
territories through department and specialty stores, and direct to
consumers through digital stores and approximately 5,170 Company-
and third-party-owned physical retail stores. The Company manages
its international business through a network of wholly-owned
subsidiaries, joint venture partners, and distributors. For more
information, please visit about.skechers.com and follow us on
Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States, and the impact of
wars, acts of war and other conflicts around the world; sustaining,
managing and forecasting costs and proper inventory levels; losing
any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining
brand image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2022 and its quarterly reports on Form 10-Q in 2023. Taking
these and other risk factors associated with the COVID-19 pandemic
into consideration, the dynamic nature of these circumstances means
that what is stated in this press release could change at any time,
and as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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Jennifer Clay SKECHERS USA, Inc. jennc@skechers.com
Skechers USA (NYSE:SKX)
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