LOS ANGELES, May 11, 2021 /PRNewswire/
-- C3 (Creating Culinary
Communities), the revolutionary food and beverage platform founded
by Sam Nazarian, announces the
upcoming opening of Citizens, a lifestyle food hall, in
New York City and Atlanta, with more cities to follow. Through
the development of digital-first brands, C3 has become a
leader in the ghost kitchen space, and the food halls will
further propel the company's expansion into brick-and-mortar retail
environments. A first-of-its kind dining concept, Citizens will
exclusively feature a lineup of vendors owned and operated by
C3, including popular brands such as Krispy Rice,
EllaMia and Sam's Crispy Chicken. Citizens will be fully
powered by C3's robust "CITIZENS GO" tech stack,
inclusive of the just-launched meal delivery and pickup app of
the same name.
![C3 Logo (PRNewsfoto/C3 by sbe) C3 Logo (PRNewsfoto/C3 by sbe)](https://mma.prnewswire.com/media/1485671/C3__Logo.jpg)
Citizens demonstrates C3's strategic partnership with
the country's leading developers including Simon Property
Group, a minority investor in C3, and Brookfield
Properties. The first food hall will open this summer at Brookfield
Properties' Manhattan West in New York
City and a second Citizens will debut at Simon Property
Group's Phipps Plaza in Atlanta in
2022.
Each Citizens will operate fast casual concepts out of a
dedicated ghost kitchen and will offer pick-up and meal delivery
via the new CITIZENS GO app. The groundbreaking app, developed in
partnership with Lunchbox – the next-gen enterprise online
ordering service created for restaurants – enables guests to bundle
delivery or grab-and-go options from different Citizens vendors in
a single order, granting them the power to satiate all their
cravings at once – without any hidden fees. The culinary
centers will also feature a dedicated grab-and-go market under the
same moniker, CITIZENS GO, serving hand-rolled sushi, fresh pastas,
hearty sandwiches and a selection of sweet and savory pastries. The
Manhattan West location is slated to feature three dining concepts
in partnership with Spanish chef Dani
Garcia and Los
Angeles-based sushi chef Katsuya
Uechi.
"We spent the last year expanding our delivery-only concepts and
closed out 2020 with close to 200 digital kitchens, 15 brands,
1,200 employees and 1.1 million meals served. Now with Citizens,
we're bringing our brands into the experiential space, partnering
with Brookfield Properties and Simon to open within two of the most
highly anticipated developments in the country," says Sam Nazarian, founder and CEO of C3.
"Atlanta and New York are dynamic, culinary-centric cities
whose restaurant industries have significantly suffered this past
year. With Citizens, we aim to bring fresh energy, variety and
employment opportunities to these culinary spaces at a time when
diners are beginning to look forward to immersive, in-person dining
experiences again."
Citizens at Manhattan West:
Located at Manhattan West,
New York City's newest dynamic
destination for food, culture, retail, hospitality and the modern
workplace, Citizens is set to open in July
2021. The two-floor, 40,000 square foot immersive culinary
destination will include up to nine separate food hall kiosks and a
range of fast casual options ranging from modern American to
Asian-fusion. A true day-to-night destination, Citizens will also
offer a boutique wine shop with interactive classes for guests, an
EllaMia café and a central bar serving pastries during the day and
craft cocktails into the evening. One of the restaurants, Katsuya,
will offer a contemporary take on traditional Japanese dishes
crafted by Chef Katsuya Uechi, while
another, Casa Dani, will be a Mediterranean dining concept with
Spanish flare developed in collaboration with three Michelin star
Chef Dani García. Emphasizing
maximum dining flexibility and variety, Citizens will feature
additional brands such as S Bar, Umami Burger, Krispy Rice, and
more.
Award-winning architect and designer David Rockwell was tapped as the creative lead
for Citizens at Manhattan West. The culinary center's bold
architectural elements including geometric food counters, vibrant
brand imagery, and immense stone pillars complement alluring, low
lighting to create an ambiance more reminiscent of an upscale
restaurant than a traditional food hall. The marketplace is
designed with plenty of open pathways for easy browsing, grab and
go and meal pick up service.
"We're thrilled to welcome Citizens' elevated culinary concepts
to Manhattan West, introducing New Yorkers and visitors not only to
a brand-new dynamic neighborhood, but a new way of thinking about
fast casual dining revolutionized by the team at C3,"
said Jason Maurer, Senior Vice
President of Retail Leasing at Brookfield Properties. "Manhattan
West will open this year as a high-energy destination for food,
culture and entertainment unlike anywhere else in New York, and Citizens is the perfect fit
– offering unparalleled dining experiences, day and
night."
Citizens Atlanta at Phipps
Plaza:
Anticipated to open at the end of 2022, the 24,000
square foot Citizens Atlanta will lead the transformation of Simon
Property Group's reimagined Phipps Plaza, a premier shopping
destination located in Atlanta's
iconic Buckhead neighborhood. Citizens will utilize C3's
signature ghost kitchen model to offer sit-down dining, pick-up and
local meal delivery for the surrounding Buckhead community. The
lifestyle food hall will introduce C3's popular culinary
concepts to the southeast region for the first time.
"Citizens Atlanta is redefining what it means to dine in the
retail space, transforming food and beverage from an afterthought
to the main attraction," says Patrick
Peterman, senior vice president of development at Simon
Property Group. "We've been supporters of C3's vision
from the very beginning and we're looking forward to bringing the
brand's collection of world-class culinary concepts together under
one roof. Through this partnership, Citizens Atlanta is further
transforming Phipps Plaza into Buckhead's premier luxury shopping,
dining, entertainment and hospitality destination."
In addition to New York City
and Atlanta, Citizens food halls
are set to open in Seattle,
Miami, and California.
Media Contact
C3@quinn.pr
About C3
C3 (Creating Culinary Communities) is re-imagining the
food service industry at a time when change is needed most. Founded
and led by visionary Sam Nazarian
with minority investors Simon, a global leader in the ownership of
premier shopping, dining, entertainment and mixed-use destinations,
and Accor, the world-leading augmented hospitality
group, C3 is simultaneously, systematically and
broadly bringing together technology, underutilized retail, hotel
and kitchen spaces and world-class culinary talent. C3's
array of culinary brands coexist to disrupt the food & beverage
industry by capitalizing on rapidly evolving customer preferences
through C3 established shared kitchens, mobile
delivery with the next-gen Citizens Go app (set to launch in 2021),
and Citizens food halls. Current C3 brands include Umami
Burger, Krispy Rice, Sam's Crispy Chicken, EllaMia, In a Bun, The
Other Side and Dani Garcia's Minük,
with many other brands in the pipeline. The first Citizens food
hall will open in New York City at
Manhattan West in 2021. As of February
2021, C3 operates 250 digital
kitchens across the U.S. To learn more, visit
c3sbe.com.
About Manhattan West by Brookfield Properties
Opening
September 2021, Manhattan West is
New York City's newest dynamic
destination for food, culture, retail, hospitality and the modern
workplace by Brookfield Properties. Spanning eight acres, Manhattan
West is located in the center of Manhattan's new west side, steps away from
Moynihan Hall, Madison Square Garden
and The High Line, with seamless access to the theater district,
entertainment district, Chelsea art galleries, Meatpacking District
and more. Home to diverse world-class office space, Pendry
Manhattan West Hotel, luxury residences at The Eugene, experiential
retail amenities, and unparalleled culinary concepts surrounding a
landscaped, two-acre public plaza enlivened with immersive art and
entertainment programming by Arts Brookfield, Manhattan West
incorporates the best of Brookfield's global placemaking portfolio to
create a new district that has something for everyone. For more
information, visit https://manhattanwestnyc.com/.
About Simon
Simon is a real estate investment
trust engaged in the ownership of premier shopping, dining,
entertainment and mixed-use destinations and an S&P 100 company
(Simon Property Group, NYSE: SPG). Our properties across
North America, Europe and Asia provide community gathering places for
millions of people every day and generate billions in annual
sales.
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